Job Overview: We are seeking a results-driven Marketing Leader to spearhead our mobile acquisition and engagement initiatives for the Asia-Pacific region. The ideal candidate will possess a deep understanding of digital marketing ecosystems, proven success in driving B2C customer acquisition strategies, and excellent analytical skills to break down complex problems. This is a highly visible position that offers opportunities to engage with senior leadership and drive business growth through innovative marketing programs. You will develop and execute strategies to drive mobile app adoption and engagement across various channels, including onsite, paid, preloads, and non-digital media. Key responsibilities include: