Performance Media and Operations Manager
This role is responsible for overseeing performance media buying and execution across News Corp's diverse portfolio of brands. The ideal candidate will have 6+ years of experience in performance media buying and campaign delivery, with a high level of proficiency in Google Ads, Microsoft Ads, Facebook Ads, LinkedIn, SA360, CM360, and programmatic advertising.
Main Responsibilities:
* Oversee the activation, management, and delivery of all digital acquisition campaigns across various channels, including search, social, and display.
* Evaluate existing performance marketing tactics and strategies to grow subscriptions and achieve business goals across the portfolio.
* Craft and implement roadmaps to drive channel excellence and best practices.
* Establish processes to ensure proper ad trafficking and setup, leveraging ad servers like CM360.
* Troubleshoot and resolve complex ad tagging, pixel, and tracking issues with internal stakeholders and third-party vendors.
* Analyze campaign performance data to identify trends, insights, and areas of opportunity, staying up-to-date on the latest digital marketing trends, technologies, and best practices.
* Provide regular performance reports to senior management, highlighting key results and performance insights.
* Collaborate with other media functions to ensure cohesive campaign planning and execution.
Requirements:
* 6+ years of experience in performance media buying and campaign delivery (agency experience preferred but not required).
* High level of proficiency in Google Ads, Microsoft Ads, Facebook Ads, LinkedIn, SA360, CM360, and programmatic advertising.
* Strategic thinker with strong analytical capabilities, able to drive growth through data-informed decisions and innovative marketing tactics.
* Knowledge of tag management (Google Tag Manager) and attribution models.
* Adaptable, organized, and detail-oriented.
* Full working rights in Australia (PR or Citizen).
About News Corp Australia:
News Corp Australia is evolving in response to the expectations and challenges of the digital world. We have an amazing opportunity to reinvent our industry and redefine the future of media in Australia. Our environment is supportive and friendly, encouraging innovation, collaboration, and creative thinking.
Benefits:
* Access to publications and products from across the News Corp family.
* Health and wellbeing initiatives, including an onsite gym at our Adelaide, Brisbane, and Sydney offices.
* A range of leave options to support personal needs and moments that matter in life.
* Development opportunities, including diversity and inclusion-focused education series.
* Financial wellbeing support.
* Exclusive offers across a range of products and services.
* Opportunities to make a difference to our communities.