Camplify Holdings Limited is a global adventure travel technology company.
Formed in 2021, we have three travel brands: Camplify, PaulCamper, and MyWay.
Camplify was founded in Newcastle, Australia, in 2015. It's a peer-to-peer van-sharing platform operating across Australia, New Zealand, the UK, and Spain. Camplify has been identified as one of Australia's fastest-growing companies, placing #9 in the AFR's Fast 100 (2022) and #4 in AFR's Most Innovative Companies (2022).
PaulCamper is another peer-to-peer van-sharing platform. It was founded in Germany in 2013 and has since expanded to Austria, the Netherlands, and the UK. PaulCamper was acquired by CHL Group in 2022 and continues to operate from its HQ in Berlin.
MyWay provides a suite of insurance products to RV owners and hirers, giving them the confidence to fully engage with CHL Group's peer-to-peer platforms.
Together, these three brands form a global group focused on elevating outdoor experiences through scalable tech solutions.
We're transforming the way people access the outdoors and explore the world around them.
Our culture celebrates the wins, learns from the almosts, and encourages cross-cultural, cross-continent collaboration.
The Role:
The Digital Performance Manager is responsible for leading the strategic direction and execution of digital performance marketing initiatives for the Camplify and PaulCamper brands.
This includes managing and optimising campaigns across various digital channels such as paid search, social media, display advertising, and affiliate marketing.
This position plays a critical role in enhancing brand visibility, driving user engagement, and improving conversion rates.
As our Digital Performance Manager, you will be pivotal in shaping how we track, interpret, and activate digital performance data.
You will be responsible for setting up, optimising, and reporting on digital performance across our suite of global websites and platforms.
This role is perfect for someone equally comfortable with the technical aspects of digital analytics and translating data into actionable insights.
Key Responsibilities:
* Develop and Execute Strategy: Establish and execute omnichannel digital performance marketing strategies to drive sales and/or engagement and growth.
* Manage Digital Channels: Lead omnichannel growth channels including Paid Search, Organic Search, and Programmatic.
* SEO Strategies: Develop and implement SEO strategies including technical SEO, content, on-page, and off-page optimisation.
* Optimise Digital Analytics Infrastructure: Own and optimise our digital analytics infrastructure across our websites and platforms.
* Develop Reporting and Insights: Develop and maintain dashboards and reporting frameworks to translate complex data into meaningful insights for internal teams.
* Oversee Campaign Tracking: Oversee campaign tracking across digital channels, ensuring accurate attribution and audience segmentation.
* Drive Optimisation and ROI: Contribute and influence budgets and optimisations across key digital channels, ensuring maximum ROI.
* Stakeholder Relationships: Manage and collaborate with supporting external agencies and internal stakeholders across digital channels.
Requirements:
* Experience: 4-7 years' experience in digital performance, analytics, or digital transformation roles, preferably in an agency or omnichannel environment.
* Technical Skills: Demonstrated deep working knowledge of Paid Search, Organic Search (SEO), and Programmatic.
* Analytical Skills: Strong financial acumen, budget management, and a high level of analytical skills, with the ability to analyse and interpret data into actionable insights.
* Communication and Collaboration: Strong written and verbal communication skills are necessary for engaging stakeholders of all levels (internal and external).
* Passion for outdoor adventures and travel, aligning with CHL's mission and values.
Benefits:
We celebrate the wins, learn from the almosts, and make a point of encouraging cross-cultural, cross-continent collaboration.
We offer a collaborative environment where your ideas are valued, and your contributions make a real impact.
We believe that the best ideas come from the diversity of our team.
Diversity is key at Camplify - we believe that the best ideas come from the diversity of our team.
Creating a work culture that is safe and comfortable for our people to flourish is our main focus.