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Experienced HR professional specialising in Talent Management, Stakeholder Engagement and employee engagement as a trusted advisor
About the Company
Castle group has over 17 years of experience in residential land development. We have developed, value added and sold projects with a total end value surpassing $1 billion. We are one of the biggest land developer in north west and south west of Sydney.
We are growing, and we’re looking for a talented Project Marketing Manager to join our dynamic team.
* Based at Norwest, free onsite parking or 5 minute walk from Norwest metro station
* Land, House and Land, Integrated Projects
* 5 New Projects to Launch and 7 Trading Projects
* Experience in property industry is essential
About the Role
The Project Marketing Manager will lead the development and implementation of marketing strategies for several property projects. These strategies will position projects in alignment with Castle Group’s brand, vision and drive sales inquiries to meet targeted sales goals and project deadlines. This role is crucial part of the team that will oversee the execution and performance of these strategies to ensure successful outcomes.
Responsibilities
* Determine positioning and brand strategy for new development projects.
* Prepare marketing program, aligning with project development timelines and within allocated marketing budget.
* Collaborate with internal and external stakeholders to align marketing initiatives with business objectives.
Marketing Collateral and Communication
* Develop and deliver all marketing collateral and communication assets for each property project with our team of dedicated in-house Graphic Designers .
* Create project visuals and copy, source reference material, images, data, and content for brochures and websites.
* Organise project renders, photography, and video of project aerials and key infrastructure.
* Compile instructions for graphic designers, web developers, copywriters, and other vendors to create marketing collateral.
Production of Project Assets
* Coordinate production of printed brochures, flyers, billboards, mesh banners, hoarding, and pull-up banners.
* Conduct product research, obtain supplier quotations, manage installation, delivery, and storage of materials.
Social Media Management
* Develop content strategy for monthly project marketing on social platforms (both paid and organic).
* Research data and prepare posts content, collaborating with designers, videographers and social media managers.
* Track and report on performance of organic and paid campaigns.
Email Marketing
* Manage content strategy for monthly project marketing email communication.
* Work with our in-house covent specialist to prepare content calendar, liaise with designers and email content manager to set up email templates, and create photo, video, and visual assets.
* Execute campaigns and report on performance.
Public Relations (PR)
* Liaise with internal PR and Comms teams to create media opportunity.
* Monitor agency performance and assess the impact of PR initiatives.
Event Marketing and Sponsorships
* Plan and execute events.
* Optimise project and brand exposure at events.
* Collect content for post-event marketing assets and database expansion.
Onsite Branding and Presentation
* Identify and maintain brand presence in key suburbs including identifying key signage opportunities.
* Manage branded presentations on individual property sites.
Campaign Tracking and Reporting
* Assist with reporting across all marketing channels, including paid ads, external email, web traffic, PR campaigns, and offline activities
Essential Experience and Skills
* Experience within the Property industry
* 3+ years in project marketing roles.
* Experience managing print and digital collateral design and production.
* Proficient in small-scale event management and coordination.
* Familiarity with CRM platforms (e.g., HubSpot), Google marketing tools, Meta
* A strong stakeholder focus with the ability to engage and collaborate effectively.
Education
Tertiary education in marketing, communications, PR or related fields.
If you are someone who enjoys fast paced environment then this role is for you !
Seniority level
* Seniority level
Associate
Employment type
* Employment type
Full-time
Job function
* Job function
Project Management, Information Technology, and Marketing
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