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Senior brand manager

Melbourne
Bega Group
Brand manager
Posted: 15 June
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Senior Brand Manager- Dairy Farmers Thick & Creamy Yoghurt (12-month fixed term contract)

Ready to Stir Up the Yoghurt World?

We're on the hunt for an ambitious Senior Brand Manager to join our yoghurt team for a 12-month fixed-term contract, due to an internal move! Join our dynamic and collaborative team, where you'll play a key role in developing our growth strategy and annual brand plan. You'll have full ownership of our beloved Dairy Farmers Thick & Creamy range, including spearheading exciting innovation projects. You'll also manage new product launches, launch plans, comms and media and packaging design, and work closely with the Flavoured Yoghurt Marketing Manager to deliver drive overall portfolio growth.
This is a career-defining opportunity to drive the current and future market position of Dairy Farmers Thick & Creamy yoghurt!

Responsibilities
* Drive activities that support growth of Dairy Farmers Thick & Creamy
* Collaborate cross functionally as a project lead to explore, lead and manage NPD
* Lead cross functional teams to develop, implement, and monitor TTL campaigns
* Manage and report on brand performance (sales, share, profitability, equity)
* Manage the Dairy Farmers Thick & Creamy advertising and promotion budget


About you

* Experience in similar senior brand marketing roles in FMCG
* Strong business and commercial acumen with demonstrated experience in delivery of brand outcomes
* Excellent communication, attention to detail, organisation & stakeholder management
* Tertiary qualifications in marketing, business or similar
* Displays a curious mindset to drive brand growth; challenges the status quo and champions brand and quality standards
* Thrives in fast-paced environment, takes initiative, delivers results independently
Bega Group Story
Bega Group is home to many trusted and iconic food and beverage brands. Whether it's VEGEMITE on toast, a Big M on the go or a Zooper Dooper on a hot day - you've probably grown up enjoying the iconic products we proudly manufacture every day.


Bega Group Story
Bega Group is home to many trusted and iconic food and beverage brands. Whether it's VEGEMITE on toast, a Big M on the go or a Zooper Dooper on a hot day - you've probably grown up enjoying the iconic products we proudly manufacture every day.
Our growth story of becoming a successful ASX 200 listed company with an annual turnover in excess of $3 billion and approximately 4,000 employees, is made possible by our dedicated workforce who live and breathe our values every day. We have a strong regional focus and proudly support the communities where we work, live and play. At the Bega Group, we are proud of our heritage and will continue to build great opportunities to encourage our people to develop and thrive. Come and be a part of our success story as we continue to build The Great Australian Food Company through creating Great Food for a Better Future!

Life at Bega Group
Company culture and our values are very important to us. From flexible working arrangements and regular social catch ups, we're committed to fostering a supportive and agile work environment for our team.
* Join a dedicated, forward-thinking and innovative culture
* Grow with us, through opportunities for career development and progression
* Contribute by giving back to your community through charities we partner with
* Access to mental and physical health programs through our wellbeing portal and programs
* Enjoy excellent employee benefits, including flexible working, purchased leave options and salary continuance insurance


Applications
At Bega Group, diversity and inclusion is a business priority, we want everyone to be themselves regardless of their background, religion, sexual orientation, age or gender so we can truly reflect the customers and communities that we serve. No matter how you identify, we encourage talented people from all backgrounds, abilities, and identities to apply to work at the Bega Group.
We will accept applications from all people with the right to live and work in Australia.

Applications close: Friday 20th June, 2025


Seniority level

* Seniority level

Mid-Senior level


Employment type

* Employment type

Full-time


Job function

* Job function

Marketing
* Industries

Wholesale Food and Beverage

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