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General manager marketing

Patterson-Cheney-Cars-and-Trucks
General Manager
Posted: 9 June
Offer description

Why Join Us?

* Lucrative package including base, commissions (OTE $200k) plus car or car allowance
* Lead a high-performing team across a premium multi-site network
* Work with a globally recognised luxury brand
* Be part of an award-winning automotive group with strong growth
* Collaborate with a dynamic, high-performing, multi-award-winning team that sets the standard in the automotive industry.
* Develop the opportunity to build and nurture the Mercedes-Benz VIP community, strengthening relationships and long-term retention strategies
* Office based at either Brighton, Waverley or Berwick

Job Description

About the Role

Reporting to the Dealer Principals, you will lead the end-to-end marketing function across four dealerships.

You will lead, mentor and develop a team of 5 marketing specialists, driving a high-performance culture while delivering integrated campaigns and premium brand experiences aligned to Mercedes-Benz standards.

This is a hands‐on leadership role where you will balance strategy, execution, and stakeholder engagement to maximise sales performance and customer engagement.

Key Responsibilities

* Lead, coach and develop a team of 5 marketing specialists across 4 sites
* Develop and execute group-wide marketing strategy aligned to brand standards
* Deliver high‐impact campaigns, product launches and premium customer events
* Oversee digital channels, CRM activity and website performance
* Manage agency relationships and campaign delivery
* Own and optimise the marketing budget, reporting on ROI and effectiveness
* Work closely with Sales, Service and Parts departments to drive integrated sales and retention strategies.
* Build and nurture the Mercedes-Benz VIP community, strengthening relationships and long‐term retention strategies
* Maintain strong alignment with Mercedes-Benz corporate and internal stakeholders

Desired Skills and Experience

About You

* Proven luxury brand marketing leadership experience (automotive highly regarded)
* Experience managing teams and multi‐site marketing operations
* Strong background in campaign delivery, events and brand execution
* Commercially minded with strong analytical and reporting capability
* Excellent stakeholder management and communication skills
* Highly organised with the ability to manage multiple priorities
* Marketing degree or relevant qualification
* Current VIC Driver's licence

Please note that the successful applicant will be required to undergo a National Police Check.

As an equal opportunity employer, we welcome qualified applicants of any gender, race, religion, or age who are eligible to work in Australia. We value our independent, family‐owned business principles and promote a positive work environment.

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