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General Manager of Public Affairs & Marketing at the PGA of Australia and Golf Australia
About Australian Golf
In December 2021, Golf Australia (GA) and the Professional Golfers Association of Australia (PGA), together with the WPGA Tour of Australasia (WPGA) launched the Australian Golf Strategy, the first-ever industry-wide strategic plan for the game.
With a clear line of sight to the national strategy and its growth aspirations, we're all committed to its ideals, headlined by a purpose of encouraging more Australians to play more Golf.
The PGA is the peak professional golf body in Australia, responsible for providing career opportunities and growing the industry for more than 3000 current PGA Professionals, driving world-class golf education and operating Australasia's premier men's and women's professional tours - the PGA Tour of Australasia and the WPGA Tour of Australasia.
Golf Australia is the governing body for golf in Australia. The membership of GA starts with State Associations and cascades down to golf regions, associations, golf clubs and the members of golf clubs across the country. More than 1,700 golf clubs and 459,000 club members are affiliated to GA through their membership and access to the GA Handicap system. In addition to supporting golf clubs and facilities, GA has a sharp focus on participation, encouraging growth, increasing diversity, and presenting golf as a sport for all.
Given the collaboration and sharing of services already being undertaken, a corporate entity titled Australian Golf Services (AGS) has been formed to appropriately manage and govern these functions. The AGS is an entity jointly owned by GA and PGA of Australia to bring together specialised areas of both businesses to support and grow golf in Australia.
About the Role
This role will sit in the Public Affairs & Marketing team working across both organisations, but will exclusively work with Golf Australia's Places to Play and Participation teams, along with the Office of the CEO at Golf Australia, to lead GA's storytelling, communications and engagement with golf clubs and facilities, the golf industry and golf participants.
Key Responsibilities and Accountabilities
This role will enhance Golf Australia's reputation amongst its affiliated clubs, facilities, places to play and other key industry stakeholders through effective communications, ultimately bringing the industry together to inspire more Australians to play more golf.
Working closely with the communications, marketing and content teams to drive an aligned message to market, the role will focus on direct and stakeholder communications initiatives such as B2B EDMs and newsletters, industry forums, speech and presentation preparation, thought leadership and direct participant engagement via our owned platforms.
Places to Play, Clubs, Communication and Engagement:
* Execute the Industry and Stakeholder Communications and Engagement plan to increase Golf Australia's touchpoints with its affiliated clubs, facilities and Places to Play.
* Lead a coordinated and strategic approach to engaging with Clubs, Facilities and Places to Play through direct communications, including the management of 12-month content plan.
* Create high standard, accurate and engaging internal and external communication content including, but not limited to, newsletter content via Mailchimp and Braze, key messaging, factsheets and broader organisational updates.
* Collaborate with the broader Public Affairs and Marketing team to ensure alignment of activities across Australian Golf for communications to Clubs, Facilities and Places to Play.
* Represent the organisation at internal and external events as required.
Golf Participation Communications and Engagement:
* Lead direct customer communications for our Participation programs such as MyGolf, Get Into Golf and TeeMates to drive engagement and retention.
* Focus on the consumer journey and develop an engaging engagement journey for existing participants.
* Execution of day-to-day communications mapped out in the marketing & communications plan.
* Play a lead role in delivering the overall promotional plan for participation programs and executing on direct communications initiatives.
Industry Stakeholder Communications & Thought Leadership:
* Lead thought leadership communications for Golf Australia's CEO and General Manager of Places to Play and General Manager of Participation.
* Develop an annual communications plan to increase for industry business partners (Places to Play) involved in the delivery of, and servicing of participation programs and products.
* Showcase golf as a sport for all and one of Australia's largest participation sports through the voice of the CEO.
* Work collaboratively with the Public Affairs & Marketing Team to deliver engaging EDM content to golf club members.
Key Requirements
The ideal candidate will have a proven track record in developing and executing strategic communication plans that align with organisational objects and engage key stakeholders effectively, as well as having:
* Tertiary qualified in communications, PR or journalism
* 5+ years' experience working in a communications team environment
* Outstanding communication skills, written and verbal/presentation
* Knowledge of sport and golf
* Understanding of the local and international golf news cycle and sports media landscape
* Knowledge of emerging digital trends
* Creativity
* Planning and stakeholder management to bring ideas to reality
* Day-to-day experience in managing social media channels
* Ability to work as part of a team
We support Equal Opportunity practices and welcome applications from all individuals who are passionate about developing a collaborative and high performing culture.
What you will get in return
* Be part of the action - Work at the heart of Golf, combining your financial expertise with the energy, passion, and fast-paced environment of a professional sport
* Gain rare experience managing finances in a high-profile and dynamic sector
* Join a supportive team that values fun and collaboration
Australian Golf Values
We are committed to creating a culture that enables our employees to thrive, and our Australian Golf Values are at the top of mind in everything we do:
-We Welcome Everyone
-We are Connected
-We are Courageous
-We Bring our Best
How to Apply
Please submit your resume and a cover letter via Seek or here on LinkedIn directly
Note: To be considered for this opportunity you must have:
·Valid WWCC or the ability to apply prior to employment commencement
Enquiries can be sent to Josh Marton (General Manager of Public Affairs and Marketing) via email:
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing, Public Relations, and Writing/Editing
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