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Public relations senior account executive

Melbourne
Burson
Chief Accounting Officer
Posted: 17h ago
Offer description

As a Senior Account Executive at Burson, you won't just be executing campaigns—you'll be shaping them. Working closely with Account Directors and Client Leads, you'll bring strategy to life across earned, digital, and influencer channels, delivering work that genuinely moves the needle for our clients' reputations.

You'll sit at the heart of the action, building strong client partnerships, confidently engaging media, mentoring junior talent, and contributing ideas that elevate both campaigns and the wider agency.

This dynamic, high-visibility role gives you real breadth—from strategic planning and media engagement to commercial exposure and new business support—allowing you to gain hands‐on experience across the full spectrum of agency life. We're ideally looking for a consumer‐focused Senior Account Executive based in Sydney who has strong core PR fundamentals and an interest or experience in paid social, influencer engagement, earned creative, or social/content.

What You'll Do

* Help shape strategy, not just execute it – partner with Client Leads and Account Directors to turn ideas into impactful, integrated campaigns.
* Own delivery that makes an impact – lead day‐to‐day execution across media, influencer and integrated programs.
* Be the voice behind the coverage – pitch confidently to journalists, editors and creators to secure high‐quality earned outcomes.
* Craft stories that cut through – develop compelling press releases, pitches, social content and campaign materials.
* Bring campaigns to life – coordinate events, activations and press moments from concept through to delivery.
* Turn results into insight – track performance, analyze coverage and contribute to meaningful reporting.Build trusted client relationships – develop strong client understanding and proactively identify opportunities.
* Elevate those around you – mentor junior team members and contribute to a high‐performing team culture.
* Support growth – contribute to new business, case studies and agency initiatives.

Experience That Contributes To Success

* Experience in PR or communications (agency preferred), ideally across consumer or corporate consumer campaigns.
* A strategic mindset, with the ability to connect earned, social, digital and influencer into cohesive campaigns.
* Strong core PR fundamentals, media relations, pitching, storytelling and stakeholder engagement.

Plus One Capability (Essential)

* Paid social.
* Influencer / creator engagement.
* Earned creative / campaign ideation.
* Social & content strategy.
* Strong social and digital understanding, including platform nuances and trend awareness.
* Excellent writing skills across media and digital formats.
* Digital fluency, with openness to using data, insights and AI tools to enhance performance.
* Highly organized, commercially aware and confident managing multiple priorities in a fast‐paced environment.

Benefits

Burson offers robust benefits and people programs, including professional development opportunities, mentorship, an inclusive company culture fostering collaboration and innovation, and competitive packages designed to reward and retain top talent.

Burson is an equal‐opportunity employer. We welcome applicants from all backgrounds and identities. Accommodations or flexibility are discussed with the hiring team during the interview process.

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