Capital Brewing Co is one of Australia's largest independently owned and B-corp certified craft breweries and has been making award-winning Good Natured Brews from our Canberra brewery and taproom since 2017.
We are dedicated to making great beer with an uncompromising focus on quality; We all love what we do, work hard, and have fun doing it.
The opportunity now exists for a highly motivated Field Sales Manager to join our Sales team focusing on our off-premise customers. You will need to be enthusiastic about representing our brand, act as a reliable point of contact for our customers, and possess sound commercial acumen and a love of great beer!
Role and Responsibilities Sales and Distribution
* Develop and execute the off-premise sales strategy aligned with Capital Brewing Co growth targets
* Manage and build relationships with key off-premise customers
* Executes trade marketing strategies in stores
* Drive volume growth, rate of sale and brand visibility
* Effective plans sales calls prior to communicating with accounts or leads, setting clear objectives for each call to maximise the opportunity for a sales conversion
* Develops and updates new business pipeline and account management
* Day-to-day management of on premise territory managers, acting as a first point of contact for their queries and proving ongoing coaching and development.
* Set clear KPI's, sales targets and call cycles
* Conduct Regular assistance on the road, training and reviews
* Build strong product knowledge and selling capabilities across the team
Reporting and Administration
* Prepares detailed and accurate ROI contracts for approval from Managing Directors
* Tracks sales performance and distribution
* Management and communication of pricing structures for direct reports
* Regularly reports on the off-premise performance including areas of opportunity, growth, trends including year-on-year revenue, distribution, key account activity and accompanying actions plans
Brand & Activation
* Plans, coordinates & executes industry events
* Represent Capital Brewing Co at industry and consumer events as required
* Works closely with Marketing to deliver tastings, events and activations
* Ensure strong execution of brand standards
* Coordinates with Marketing to ensure all Trade Marketing is effective
Desired Skills and Experience
* Enthusiasm with the ability to build rapport and build on relationships
* Experience within the craft beer market/beverage market would be advantage
What we can offer:
* An attractive remuneration package
* Vehicle allowance
* A great team culture with support across the business
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