Overview
Join to apply for the Marketing Campaign Content Producer role at Go1. We’re seeking an experienced Campaign Content Producer (9-month contract) to help execute and amplify our B2B demand generation and brand campaigns. You’ll work closely with the Growth Marketing team to craft compelling, conversion-focused content across channels, including paid media, email, website, blog, and social. This role is ideal for a creative and tech-savvy writer who thrives in a fast-paced, collaborative environment and can confidently create both traditional marketing content and interactive assets using AI tools.
What You’ll Do
- Partner with the Senior Campaign Manager to translate campaign briefs into high-converting content across email, ads, social, landing pages, and nurture sequences.
- Write and edit clear, engaging copy for: paid media ads, website landing pages, email nurture sequences and drip campaigns, script, storyboard, event collateral, campaign messaging frameworks
- Repurpose long-form content into snackable, channel-optimized formats for social media (e.g., social copy, blog snippets, sales collateral).
- Use AI tools (e.g. ChatGPT, Descript, Synthesia, Canva, etc.) to develop: short-form interactive content, social media videos and visual content to boost engagement
- Align content with campaign objectives, brand tone, SEO best practices, and channel-specific formats
- Collaborate with internal stakeholders including Campaigns, Design, and Product Marketing
- Develop messaging frameworks that align with personas, industries, and product use cases.
- Track performance of content assets and iterate based on campaign results.
Skills Required
- Strong B2B storytelling
- Ability to translate product positioning into compelling campaign hooks
- Experience with webinar scripting, campaign creative briefs
- Close collaboration with design, digital, and sales/SDRs
What We’re Looking For
- Proven experience writing B2B marketing content for SaaS or tech companies
- Direct experience in Learning & Development (L&D;), HR tech, or employee training and enablement sectors
- A robust portfolio of campaign-driven work across digital channels
- Demonstrated ability to craft conversion-optimized content for different stages of the funnel
- Experience with AI content tools for video, visuals, or interactivity
- Comfortable working with distributed teams and managing multiple deadlines
- Located in Australia (US timezone alignment required for meetings)
Nice to Have
- Familiarity with HubSpot, Ahrefs, or other marketing tools
- Prior work with fast-growing or enterprise SaaS brands
Additional Details
- Seniority level: Mid-Senior level
- Employment type: Contract
- Job function: Marketing
- Industries: E-Learning Providers
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📌 Marketing Campaign Content Producer
🏢 Go1
📍 City of Wollongong