ABOUT THE ROLE
The Senior Marketing Manager (12-month parental leave cover) is responsible for developing and driving strategic marketing initiatives that deliver commercial outcomes for the club across match returns, membership, sponsorship, fundraising and corporate.
Reporting to the Head of Marketing, Brand & Events, this role will:
* Assist in the end-to-end development and execution of club marketing campaigns consistent with the brand positioning, club operational plans and key commercial revenue activities
* Lead the crowd build working group across multiple internal departments and external stakeholders to drive the crowd build marketing campaigns to deliver growth across AFL/W crowds and match returns
* Ensure all communications, collateral and events are consistent with the North Melbourne brand and positioning
* Develop key membership campaign plans to increase membership revenue
* Develop marketing plans to increase commercial revenues across corporate hospitality, events, fundraising and partnerships and ensure their objectives are met
* Drive the EDM and SMS strategy for the club using Salesforce and Marketing Cloud platforms
OUR IDEAL CANDIDATE
We are looking for a commercially minded and creative marketer who thrives in a fast-paced environment. You are a strategic project manager and collaborator, with the ability to turn insights into action and campaigns into results. You build strong relationships with stakeholders, communicate with impact, and bring energy, resilience and initiative to everything you do.
REQUIRED EXPERIENCE AND SKILLS
* 5+ years of experience in a marketing manager or equivalent role
* Excellent stakeholder management and relationship‐building skills
* Strong facilitation and influencing skills across cross‐functional teams
* Clear and confident communication style, able to engage all levels of stakeholders
* Ability to develop and manage clear project plans and execute with pace
* Strong commercial acumen with the ability to link activity to ROI and business outcomes
* Strategic mindset with strong creative problem‐solving skills
* Team‐oriented with high emotional intelligence and authenticity
* Degree qualification in Marketing, Sports Business or a related discipline
The successful candidate is required to undergo and pass a police check, and hold a current and valid Victorian Working with Children's Check.
PERKS & BENEFITS
* Hybrid and flexible working
* Recently renovated head office with lots of spaces to collaborate and work flexibly
* Private spaces available for breastfeeding and prayer
* Ability to substitute certain public holidays for an alternate day of paid leave
* Regular and fun staff events and celebrations through our reward & recognition program
* A dedicated resource focused on staff health and wellbeing
* A free and confidential coaching and well‐being service for staff and their immediate family members
* Dress for Your Day policy
* Access to exclusive offers and discounts through club partners
EQUAL OPPORTUNITY
The Kangaroos strive to be the AFL's most inclusive, accessible, and united football club. Our value of 'Belonging' means we embrace people from all walks of life and respect each other's opinions and capabilities. We are committed to providing a working environment that embraces and values diversity. Even if you only meet 60% of the selection criteria, we encourage you to apply – your unique background may make you a great fit for this role.
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