Marketing Communication Specialist, FV APA
Location: Sunshine West, VIC, AU
Workplace Type: Onsite
At AGCO, we don't just build machines—we help feed the world. Through our Farmer-First approach, we deliver smart, sustainable farming solutions that empower farmers to be more productive and profitable.
Within AGCO, Fendt and Valtra represent two of the most innovative and distinctive brands in the global agriculture industry—each with a unique identity, strong heritage, and exciting growth journey across ANZ.
Fendt is our premium, high‐tech brand, globally recognised for precision engineering, cutting‐edge innovation, and superior performance. It sets the benchmark for modern farming technology and digital integration.
Valtra is known for its versatility, durability, and custom‐built solutions, offering farmers practical, reliable machines tailored to diverse conditions—from mixed farming to specialised applications.
Together, these brands provide a powerful, complementary portfolio—combining performance, innovation, and adaptability to meet the evolving needs of farmers across Australia and New Zealand.
Why This Role Matters
This is not just another marketing role—this is your opportunity to bring two iconic brands to life in the ANZ market.
As a Marketing Communications Specialist, you will play a key role in shaping how Fendt and Valtra connect with farmers, dealers, and industry stakeholders—building brand presence, driving engagement, and supporting commercial success.
You'll work across both brands, balancing: Fendt's premium, innovation‐led storytelling, and Valtra's practical, customer‐driven positioning.
What You'll Do
Drive Brand & Campaign Excellence
* Support the planning and execution of integrated campaigns for Fendt and Valtra across ANZ
* Tailor brand messaging to different customer segments and market needs
* Support product launches, dealer campaigns, and seasonal initiatives
Create Compelling Dual‐Brand Storytelling
* Develop high‐impact content across digital, social, video, and print
* Bring to life: Fendt's innovation, performance, and technology leadership; Valtra's customisation, reliability, and versatility
* Localise global campaigns to resonate with ANZ farmers
* Partner with dealer networks to drive campaign execution and brand consistency
* Provide marketing tools, assets, and support to enable dealer success
* Coordinate events, field days, and on‐farm activations
Enhance Digital & Customer Engagement
* Manage website and social media channels for both brands
* Track campaign performance and optimise engagement
* Identify new opportunities to grow brand awareness and lead generation
What You Bring
* Ideally a minimum of 2 years' experience in marketing, communications, or brand roles
* Strong content creation and storytelling capability across channels
* Ability to balance and differentiate multiple brand identities
* Experience working with stakeholders, agencies, or dealer networks
* A proactive, hands‐on approach with strong attention to detail
If you're passionate about brand building, storytelling, and connecting with real customers in meaningful ways—this is your chance to help shape how Fendt and Valtra show up across ANZ.
Bonus if you have
* Exposure to agriculture, machinery, or rural industries
* Experience across Australia and New Zealand markets
* Digital marketing and analytics skills
Why You'll Love Working at AGCO
* Work with leading global brands – Shape the growth of Fendt & Valtra in ANZ
* Purpose‐driven impact – Support the future of sustainable farming
* Regional influence – Work across diverse Australian & NZ markets
* Career growth – Opportunities within a global organisation
* Inclusive culture – A place where ideas and people thrive
* Flexible working – Hybrid and adaptable ways of working
Your Opportunity to Make an Impact
If you're interested in the chance to contribute to two distinct global brands, each with its own unique identity and growth journey, we would love to receive your application.
Job Segment
Communications, Marketing Communications, Sustainable Agriculture, Pre‐Sales, Marketing, Agriculture, Sales
AGCO is a global leader in design, manufacture and distribution of agricultural machinery and precision technology. AGCO delivers value to farmers and OEM customers through its differentiated brand portfolio including leading brands like Fendt, Massey Ferguson, PTx and Valtra. AGCO's full line of equipment, smart farming solutions and services helps farmers sustainably feed our world.
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