Overview
Content Marketing Manager based in Australia. The role sits at the intersection of crypto markets, editorial storytelling, and performance‐driven marketing. You will shape and execute content that educates, engages, and converts a sophisticated global audience of traders, investors, and industry professionals. Working in a fast‐paced and highly technical environment, you will transform complex financial and crypto topics into clear, insightful, and impactful narratives. The role requires strong editorial judgment, market awareness, and the ability to align content with broader business and product goals. You will collaborate closely with analysts, traders, designers, and marketing stakeholders to deliver high‐quality content across multiple channels. This is a highly visible position where your work directly influences brand authority, user engagement and platform growth.
Accountabilities
* Lead and execute content marketing initiatives aimed at driving traffic, engagement, lead generation, and customer retention.
* Develop and maintain an editorial calendar aligned with business objectives and product launches.
* Create, edit, and oversee high‐quality content including blog articles, research summaries, and educational materials.
* Collaborate cross‐functionally to build and deliver a cohesive content and editorial strategy.
* Apply a strong brand publisher mindset to create audience‐focused content optimized for conversion.
* Manage content distribution across digital channels including blogs, social media, email, and newsletters.
* Oversee SEO strategy, content structure, categorization, and optimization for discoverability.
* Analyze content performance metrics and continuously optimize based on insights.
* Coordinate with internal and external creative resources including writers, designers, and agencies.
* Support the promotion of research, trading insights, and product messaging across platforms.
* Present content strategy, performance updates, and campaign results to stakeholders.
Requirements
* Bachelor's degree or equivalent professional experience.
* Proven experience in content marketing, editorial writing, or digital content strategy.
* Strong editorial mindset with the ability to translate complex topics into clear, engaging content.
* Experience creating content for web platforms and growing digital or social audiences.
* Solid understanding of SEO principles, content structuring, and distribution strategies.
* Ability to analyze content performance using tools like Google Analytics and social media insights.
* Familiarity with CMS tools such as WordPress and major social media platforms.
* Strong project management skills with the ability to manage multiple stakeholders and deadlines.
* Excellent written communication skills with attention to tone, voice, and brand consistency.
* Interest or experience in crypto, fintech, or financial markets is highly valued.
Benefits
* Fully remote, flexible work environment.
* Competitive compensation package.
* Career development and long‐term growth opportunities.
* Mentorship and continuous learning support.
* Collaborative and supportive team culture.
* Access to knowledge sharing and professional development initiatives.
* Team‐building activities (virtual and in‐person).
* High‐impact role with direct influence on brand visibility and content strategy.
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