Founded in 1987, Tasmanian Walking Company (TWC) has been a pioneer in eco-tourism, offering guided walks in some of Australia’s most iconic landscapes. Over the years, TWC has expanded its offerings. In 2015, we expanded to the mainland and formed a partnership with the Australian Walking Company (AWC). In 2022, we introduced Guided by Nature, bringing our expertise to global destinations. At TWG, we are united by our passion for environmental sustainability, cultural integrity, and delivering extraordinary walking experiences.About the role:This is a part time permanent position with flexible days (3 days a week) this is an onsite position based in our Launceston office.Are you a creative storyteller with a passion for social media, sustainability and content creation?We’re looking for a Social Media Coordinator to bring our brand to life across social media platforms, engage audiences and showcase the breathtaking experiences we offer.What You’ll Be Doing:You will be responsible for creating, curating, and managing content that engages our community, strengthens our brand presence, and drives audience growth.Reporting to the Marketing Manager, your key responsibilities will include:Assist in executing The Walking Group’s social media strategy in line with broader Sales & Marketing goalsCreate and design engaging content across multiple formats for Instagram, Facebook, TikTok, and LinkedIn, including assets for paid social campaignsMonitor and manage community interactions, user-generated content (UGC), and social listening across all platformsStay ahead of trends by identifying new features and opportunities on key social media platforms to drive engagement and growthMaintain brand consistency by ensuring all social content aligns with TWG’s tone of voice and brand DNACapture real-time content by collaborating with the operations team to showcase TWG’s walking experiences.Collaborate with influencers and brand partners to expand reach, engage new audiences, and strengthen brand credibility.Track and report on social media performance, using data insights to optimise content strategiesSupport the Marketing Manager in delivering key commercial projects, ensuring social media aligns with priority business initiativesWhat you will bring:Minimum 2 years’ experience in a similar role, preferably within the tourism industryA strong knowledge of social media trends and platformsConfident rapport-building and business relationship management capabilitiesExperience with copywriting and video editing for brandsExcellent written and verbal communication skillsStrong organisational skills and the ability to work independentlyWhat’s in it for you?Established employee wellbeing programFamily & friends discounts across our walking productsOpportunities for ongoing training, social and professional development eventsExclusive pro-deals program for access to discounted adventure gearIf you're ready to blend your love for social media with the spirit of adventure, we’d love to hear from you!How to Apply:Please provide your current resume and cover letter explaining why you are interested in the position with Tasmanian Walking Company.Tasmanian Walking Company is committed to fostering a diverse, inclusive, and respectful workforce and we strongly encourage applications from people of all genders, cultures and walks of life. Aboriginal and Torres Strait Islander people are encouraged to apply.If you are passionate about the connecting people and driving business growth, then apply now and join our adventure family.How do your skills match this job?How do your skills match this job?Sign in and update your profile to get insights.Your application will include the following questions:Which of the following statements best describe your right to work in Australia? What social media management tools do you have experience working with? How many years of experience do you have? What is your current notice period? What are your salary expectations for this role?To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory.Featured jobsSocial Media & Content SpecialistMRKD AGENCYKingscliff, Lismore & Far North Coast NSW8d agoFreelance Social Media Specialist / Content CreatorSydney NSW22d agoMarketing, Sales & Business Co-ordinatorHydrowood Pty LtdLaunceston, Launceston & North East TAS14d agoWhat can I earn as a Social Media Coordinator
#J-18808-Ljbffr