An exciting opportunity is available for an experienced Digital Marketing Manager to drive digital growth outcomes across a portfolio of brands. This is a hands‐on leadership role, owning performance across SEO, SEM and supporting channels, with a clear focus on converting traffic into high‐quality sales leads.
A key part of the role will be leading SEO‐focused website migrations as the organisation moves to a new composable technology stack as part of a broader digital transformation program.
Your role
* Lead and develop a specialist digital team (local + offshore), setting clear expectations and driving accountability
* Own performance and ROI across SEO, SEM and supporting digital channels
* Diagnose performance issues and prioritise high‐impact work to improve lead volume, lead quality and conversion
* Own the SEO migration strategy (risk management, performance protection, and post‐launch recovery)
* Partner with internal stakeholders (developers, agencies, Sales, Campaigns) to ensure digital delivery aligns to business outcomes
* Maintain strong tracking integrity and measurement best practice (GA4, GTM)
* Build reporting that drives decisions and action - not just visibility
What we're looking for
* Significant demonstrated experience in digital growth/performance with clear outcome ownership
* Strong capability across SEO + SEM (essential)
* Demonstrated experience leading or managing SEO site migrations
* Confident people leader who can build capability and momentum
* Highly data‐driven, commercially minded, and action‐oriented
* Ecommerce / conversion optimisation experience highly regarded
Why consider this role
* Own end‐to‐end digital growth outcomes across multiple brands
* Lead meaningful transformation work, including major site migrations
* Join a fast‐moving environment where performance and impact matter
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