Operations Manager / General Manager- GM / Managing Director- MD | Public Relations and Communications Agency | Permanent | Hybrid Role | Permanent Full-Time
About the Role
As Operations Manager / General Manager / Managing Director, you will be the senior operational and strategic leader of the agency, guiding the organisation as it scales, evolves and strengthens its position as a premium specialist communications firm. Reporting to the Director, this role oversees company vision, commercial growth, operational excellence, team leadership and client service quality. It is a highly autonomous position requiring strong business and financial acumen, exceptional people leadership and a holistic understanding of integrated communications.
High Level Key Focus Areas
Company Leadership & Operations
* Drive business strategy, organisational structure and ongoing growth initiatives
* Oversee commercial performance, P&L, forecasting and profitability
* Review and refine operational systems, processes and business efficiencies
* Lead strategic planning sessions and monthly leadership meetings
* Guide resourcing, workflow, capacity planning and divisional performance
* Ensure sustainable growth across revenue streams and emerging service verticals
* Foster a high‐performing, supportive and positive workplace culture
* Lead the agency's progression pathways, performance reviews and 1:1s
* Coach and mentor senior leaders to elevate capability across all divisions
* Oversee recruitment, talent pipeline management, onboarding, remuneration and HR compliance
* Ensure best‐practice staff processes, documentation and policies are maintained
* Champion a workplace environment built on respect, collaboration and wellbeing
New Business Growth & Market Expansion
* Lead new business acquisition across existing and emerging service arms
* Identify sector opportunities and drive strategic profiling in key markets
* Oversee tenders, pitches, proposals and quoting
* Build strong relationships across industry networks to grow the agency pipeline
* Collaborate with Directors on new service offerings and business innovation
Strategic Client Oversight
* Provide senior‐level internal strategic counsel on major accounts where required to ensure high standards are maintained / delivered
* Identify and mitigate client or project risks, ensuring high‐quality outcomes
* Support Account Directors and senior staff with strategic escalation points
* Attend key client meetings, planning sessions and high‐pressure engagements
* Strengthen long‐term relationships with clients, partners and industry stakeholders
Skills & Experience
* Prior experience as Managing Director, General Manager, Group Account Director or Operations Manager in a PR and communications agency (ideal) or an equivalent agency environment
* Strong consumer / corporate PR / communications portfolio experience
* Exceptional financial acumen, including P&L oversight, budgeting, forecasting, profitability planning and interpreting commercial data
* Proven experience leading high‐performing teams, mentoring senior talent and cultivating a positive, collaborative culture
* Strong capability across business operations, resourcing, capacity planning and organisational structure
* Demonstrated success in new business development, pitches, proposals, tenders and identifying market opportunities
* Confidence stepping into senior client relationships to provide strategic counsel, manage escalations and support complex campaigns
* Solutions‐focused mindset with confidence navigating change, pressure and competing priorities
* Exceptional communication skills, emotional intelligence and the ability to inspire, unite and empower your team
To be considered for this role you must have full working rights in Australia.
Apply here or send us an email at info@createcareers.com.au with your updated CV!
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