Join to apply for the Social & Influencer Manager role at GroupM Australia & New Zealand
WPP Beauty Tech Labs is a bespoke team embedded in Wavemaker, pulling in the best talent and practices from both GroupM and WPP. Wavemaker is our name, our mission, and our method, focused on creating innovative and better outcomes for our clients through positive provocation.
We are recognized as a leading agency with numerous awards, including B&T Media Agency of the Year and Campaign Asia’s Influencer Marketing Agency of the Year.
Why This Role Is Exciting
Work with iconic beauty brands like L'Oréal Paris, Maybelline, and Kiehl’s, leading influencer marketing campaigns.
Drive industry innovation by leveraging cutting-edge strategies and emerging platforms in social media and beauty tech.
What You’ll Do
As the Social and Influencer Manager for L’Oréal Groupe, you will activate high-impact campaigns across 32 beauty brands, focusing on one of four divisions: CPD, LUXE, PPD, LDB. You will collaborate with your team to elevate brand presence through social media and influencer partnerships, ensuring campaign success and resonance with target audiences. You will also manage client and partner relationships and oversee campaign execution.
Key Responsibilities
Develop and implement social media and influencer marketing strategies aligned with brand objectives.
Identify, recruit, and manage influencer relationships, negotiate contracts, and lead content creation.
Oversee content development across platforms like Instagram, TikTok, and YouTube.
Manage social media accounts, monitor comments, and ensure content quality and engagement.
Monitor campaign performance using analytics, providing insights and optimizing campaigns.
Collaborate across teams for seamless campaign execution.
Stay ahead of social media trends and emerging influencers.
Manage budgets for activations to maximize ROI.
Skills You Bring
Strong organizational skills and ability to manage multiple campaigns.
Relationship-building skills with influencers and internal teams.
Proactive problem-solving and attention to detail.
Ability to thrive in a fast-paced environment.
Prioritization skills across multiple campaigns.
Ability to write PCRs and confidently present insights to clients.
Wavemaker - Inclusive Policies
Flexible work environment
Inclusive parental leave policy
Discounts and benefits
Training and development opportunities
We encourage candidates from diverse backgrounds to apply and are committed to an inclusive, discrimination-free workplace.
Apply now to join WPP’s Beauty Tech Labs and shape the future of beauty marketing with L'Oréal Groupe.
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