Overview
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
We are looking for a Marketing Manager for the Francophone Africa region who will take full ownership of local marketing campaigns across multiple markets. This role goes beyond data-driven growth — it is also about community building, lifecycle management, events and the creation of impactful marketing campaigns. You will be responsible for ensuring Binance stays relevant, visible, and engaging in one of our top priority regions.
Responsibilities
- Take full ownership of Francophone Africa regional marketing, from business strategy to marketing on-hands daily execution
- Develop and execute standard marketing initiatives that resonate with local culture and users
- Design and execute user growth campaigns across acquisition, activation, and retention; build and strengthen community engagement, managing all social channels
- Organize and manage offline and online events (meetups, roadshows, collaborations)
- Manage local marketing budgets, ensuring efficient allocation and ROI
- Deliver timely and explicit reporting and accountability on campaign performance
- Collaborate cross-functionally with global and product marketing teams to localize campaigns
Requirements
- Minimum 5 years of relevant marketing experience (Web3, fintech, or agency background preferred)
- Proven track record in campaign management, community building, or lifecycle marketing
- Bilingual English/French is required to coordinate with overseas partners and stakeholders
- Strong analytical skills, with the ability to translate insights into actions
- Comfortable taking full ownership and operating with accountability
- Previous experience working in a Web3/crypto marketing agency or startup is highly desirable
Nice to have
- Experience working in fast-scaling tech or fintech companies
- Hands-on experience with local PR, influencers, or grassroots communities
Why Binance
- Shape the future with the world’s leading blockchain ecosystem
- Collaborate with world-class talent in a user-centric global organization with a flat structure
- Tackle unique, fast-paced projects with autonomy in an innovative environment
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning
- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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📌 Francophone Senior Marketing Manager
🏢 Binance
📍 Darwin