Senior Marketing Manager (Brand & Retail Events)Join to apply for the Senior Marketing Manager (Brand & Retail Events) role at Wesfarmers OneDigitalSenior Marketing Manager (Brand & Retail Events)3 weeks ago Be among the first 25 applicantsJoin to apply for the Senior Marketing Manager (Brand & Retail Events) role at Wesfarmers OneDigitalGet AI-powered advice on this job and more exclusive features.Are you interested in joining the team at Wesfarmers OneDigital?Good call. We’re an exciting digital enterprise with big ideas, supporting some of Australia’s most trusted and iconic brands. We’re well on our way towards bringing the best of digital and data possibilities together to create more personalised shopping experiences for customers across our retail brands.Working in a collaborative team with a diverse and deep set of skills and experience, you will learn, collaborate, and co-create to achieve great things.You’ll have ownership of your role, which will allow you to find the right balance between stretch and sustainability, work, and life.Culture of comradery and collaboration - OneTeamPlus, all the tools and learning you need, the tone is set for you to shine and succeed.We know that diversity fosters greater innovation and better customer connection, so we strive to create a team where everyone feels like they belong. We support diversity, inclusion and we are a gender-neutral organisation. We celebrate individuals at their core, so they shine to their best.Your RoleAs the Senior Marketing Manager (Brand & Retail events), you will lead the ongoing development and implementation of OnePass brand guidelines, messaging frameworks, and approved marketing language, ensuring consistent, high-quality execution across the business. Additionally, you will strategically lead the development, execution, and optimisation of key retail events, including OnePass Weekend, Black Friday, and Back to School. You will collaborate closely with divisional marketing teams, internal stakeholders, and the media and performance teams to ensure integrated, aligned, and impactful campaigns that drive incremental value to the business.What You’ll Be DoingBrand Development and Execution:Lead OnePass Brand program and achievement of awareness and comprehension metrics.Own the OnePass Brand style guide and lead quarterly updates and refinements to the guidelines, ensuring consistency and clarity across all marketing communications.Develop and maintain key messaging frameworks and approved language documents to support speed to market, operational efficiency, and consistent messaging.Work collaboratively with internal teams to embed brand standards, ensuring alignment and compliance across all marketing and customer-facing touchpoints.Act as the brand champion, guiding teams to deliver compelling, on-brand communications that enhance customer experience and perception.Lead on annual instore Point of sale and experience resets.Retail Events ManagementLead end-to-end planning and execution of key retail events, delivering integrated marketing campaigns aligned with divisional partners and broader business objectives.Collaborate closely with divisional marketing teams and the media and performance teams to drive alignment, drive new member growth and existing member shops, optimise event performance, and develop strategic media buying plans.Develop clear event objectives, KPIs, and performance tracking mechanisms, ensuring continuous learning and optimisation post-event.Facilitate cross-functional planning forums to ensure alignment and integration across OneDigital and Divisional partners and program updates for the leadership team on progress, risks and escalations.Scope and identify new opportunities to expand early access or member value with partnership managers to evolve the 18-month marketing calendar.Performance Analysis And Continuous ImprovementDeliver weekly campaign performance updates and post-event reviews and performance reporting (PIRs), translating insights into actionable improvements for future events and campaigns.Monitor brand health metrics and customer sentiment, adapting strategies proactively to strengthen brand positioning, including quarterly brand and customer insight updates to support divisional planning.What You'll Bring To The Table7–10+ years in marketing, brand or partnership roles (retail, loyalty or digital platforms ideal).Demonstrated success in managing integrated, cross-functional campaigns, with strong attention to detail for project delivery.Experience developing brand guidelines, messaging frameworks, and strategic marketing communications.Proven experience presenting and influencing senior stakeholders for buy-in and approval on strategies and campaigns.Ability to balance commercial, brand and customer needs to drive growth.Comfortable managing ambiguity.Join The TeamWe’re continuing to bring the best talent and skills under one roof, working together and across disciplines to build amazing experiences for our customers. We continuously feed off each other’s insights, talents and capabilities, because we are a business that thrives on open collaboration and a shared vision of positive, fun and rewarding experiences.Team Benefits – just to name a few!To support you at work, what you value in life and in the community, our team member benefits include:Convenient city locationStocked kitchen with fruit and breakfast itemsModern and spacious end of trip facilitiesAccess to the latest technologiesAn annual budget to support your choice of learningExtended parental leave (16 weeks for primary carers), and paid volunteer daysFlexible working – we balance working together with working flexiblyPeople-focussed culture that celebrates achievements big and smallOnePass subscription and Team Member discount card.Next stepsIf this sounds like your next career move, then click on the ‘Apply’ button now! Please note that we may commence interviewing candidates prior to the application closing date.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesSoftware DevelopmentReferrals increase your chances of interviewing at Wesfarmers OneDigital by 2xGet notified about new Marketing Manager jobs in Melbourne, Victoria, Australia.Melbourne, Victoria, Australia 1 week agoManager, Omni-Channel Marketing ActivationMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 2 weeks agoManager, Team Partnerships & Activation MarketingMelbourne, Victoria, Australia 5 days agoMelbourne, Victoria, Australia 5 days agoSouth Melbourne, Victoria, Australia 1 week agoMoorabbin, Victoria, Australia 1 month agoMelbourne, Victoria, Australia 4 weeks agoVP, Head of Marketing, Australia New Zealand & South PacificMelbourne, Victoria, Australia 3 weeks agoMelbourne, Victoria, Australia 2 weeks agoRichmond, Victoria, Australia 1 month agoMelbourne, Victoria, Australia 5 days agoDocklands, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 3 weeks agoMoorabbin, Victoria, Australia 2 weeks agoCollingwood, Victoria, Australia 2 weeks agoExecutive Director, Communications and MarketingMelbourne, Victoria, Australia 4 weeks agoSouthbank, Victoria, Australia 2 weeks agoHead of Marketing Operations & PartnershipsMelbourne, Victoria, Australia 4 days agoSpringvale, Victoria, Australia 1 week agoRichmond, Victoria, Australia 3 weeks agoCremorne, Victoria, Australia 3 weeks agoMelbourne, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia A$135,000.00-A$145,000.00 5 days agoSenior Brand Manager, Bite-Size & Share PacksMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 15 hours agoMelbourne, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia A$90,000.00-A$110,000.00 2 weeks agoMelbourne, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia 4 weeks agoMelbourne, Victoria, Australia 4 days agoWe’re unlocking community knowledge in a new way. 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