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Job Advertisement — Marketing Specialist
The Opportunity
Mid-Western Regional Council is seeking a motivated Marketing Specialist to join our Economic Development team to help promote and grow Council's business assets, including our caravan parks, Mudgee Team Training Village, saleyards, and airport.
This full-time role will see you take the lead in developing and delivering strategic marketing plans, creating engaging content, managing digital campaigns, and driving the profitability of Council's commercial businesses through effective brand management and marketing execution.
If you are passionate about tourism, regional economic growth, and have a proven track record in marketing, we want to hear from you.
What Council Can Offer
* Competitive salary based on skills and experience plus 12% superannuation
* 19-day month and flexible working arrangements
* Continual professional development
* Mobile phone and laptop
* Access to relocation assistance (where applicable)
* Employee benefits including Fitness Passport Program and Employee Assistance Program
* The opportunity to live and work in one of regional NSW's fastest-growing areas, known for its lifestyle, affordability, and vibrant community
About You
To be successful in this role, you will have:
* Tertiary qualifications in marketing or a related field, or a minimum of 5 years' industry experience
* Demonstrated experience in:
o Developing and delivering marketing plans across a range of brands
o Creating engaging content for social media (Instagram, Facebook, TikTok)
o Managing website content and implementing SEO strategies
o Paid social and digital media campaigns, including Google Ads
o Reporting on Return on Investment (ROI) using tools like Google Analytics
* Excellent organisational skills, with the ability to manage multiple projects and deadlines
* Outstanding communication skills, with the ability to engage diverse stakeholders
* Current Class C driver's licence and National Police Check clearance (obtained prior to appointment)
* Knowledge of WHS responsibilities and a commitment to safety
Highly Desirable
* Experience in marketing caravan parks or hotels
* Knowledge of local government operations
Mid-Western Regional Council is an equal opportunity employer that values diversity. Applicants must be eligible to work in Australia to apply.
Find out more at Working at Mid-Western Regional Council - YouTube
What Is Next -
Applications close on 14 August 2025 at 11:59pm. Interviews may be conducted with suitable candidates before the closing date, and the position may close earlier if a suitable candidate is foun
Further Information Can Be Obtained From
Michele Mini, Economic Development Manager (02) 6378 2802
Kim Stanton or Jamie Adams, HR Officers (02) 6378 2824
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Government Administration
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