White Fox is a globally recognised fashion brand loved by babes and celebs worldwide.Established in 2013 and based in Sydney, Australia, White Fox has quickly become the go-to online fashion destination and is continuing to take over wardrobes everywhereWe're looking for a Creative Lead who lives and breathes fashion and content creation, and knows how to turn a product launch into a viral social moment.
You'll own the creative direction of shoots, campaigns, and launches - keeping everything on-brand, fresh, and trend-driven.
From directing campaigns and managing product launches to capturing feed-worthy content, you'll lead the creative process end-to-end.Key Responsibilities:Lead and manage the end-to-end creative process for product shoots, campaigns, and launches, from concept to execution, ensuring deadlines are met in a fast-paced environmentProvide creative and art direction across imagery, graphics, and campaign visuals, ensuring consistent alignment with brand identityBring bold, trend-driven concepts to life and develop innovative, creative ideas for product launches, tiered campaigns, brand projects and promotionsBalance creative vision with commercial objectives, making data-driven decisions on what visuals will perform and resonate bestDirect and shoot campaigns in Australia and overseas, ensuring top-quality execution and brand consistencyCapture feed-worthy content using iPhone and digi-cam - with a sharp eye for detail and aesthetics that feel real, current and scroll-stoppingCollaborate with the wider creative, marketing, and product teams to project-manage launches and campaignsStay ahead of social trends, pop culture, and industry movements to keep the brand at the forefront of new and fresh creative ideasApprove final imagery, creative concepts, and campaign assets to maintain brand standard and qualityProvide strong styling direction to elevate product presentation and customer appealPush boundaries, think big, and set the tone for where White Fox is heading creativelyProven experience in creative direction, content creation and art direction (preferably within the fashion industry)A portfolio that demonstrates styling skills, strong visual aesthetics, and innovative campaign ideasHands-on experience with shoots, styling, and content creation (local + international)A strong eye for iPhone and digi-cam photography- able to create imagery that feels organic, authentic, and social-firstDeep knowledge of social-first creative - what works, what doesn't, and what's nextExceptional leadership and project management skills, with the ability to work cross-functionallyPassionate about fashion, storytelling, pushing creative boundaries and creating moments that go viralThe ability to thrive in a fast-paced, high-energy environment where no two days look the sameExperience using Adobe Creative Suite (in particular Photoshop + Lightroom) and editing apps/ toolsStrong creative copywriting skills with an awareness of trending social languageOnsite gym + weekly PilatesGenerous monthly clothing allowance + ongoing discountsFun events throughout the year