ANZSCO: 225111
Sugarcane Australia Pty Ltd is a well-established agricultural and Juice business specializing in the cultivation of premium sugarcane and the production of high-quality sugarcane juice under the iJuice brand. The business is a proudly Australian enterprise dedicated to producing and delivering premium-quality, fresh sugarcane juice and related natural beverages. The business is commitment to health, sustainability, and innovation, we are redefining how Australians experience sugarcane, transforming it from a traditional refreshment into a modern, healthy lifestyle choice
About the Position
Sugarcane Australia is seeking a suitably qualified and experienced Advertising Specialist to join their team in Chullora on full time basis.
We are seeking a suitably skilled Advertising Specialist to plan, develop, implement and evaluate advertising and promotional campaigns to support business growth and sales objectives. The role is hands-on and specialist in nature, focusing on advertising strategy, campaign execution and market analysis. This position provides strategic direction and leadership to support continued business growth.
2. KEY DUTIES & RESPONSIBILITIES
The Advertising Specialist will be responsible for:
* Planning, developing and organising advertising policies and campaigns to support sales and business objectives.
* Advising management on advertising strategies and campaigns designed to reach target markets, create consumer awareness and promote the attributes of goods and services.
* Coordinating the production of advertising campaigns, including specialised activities such as artwork development, copywriting, media scripting, digital content creation and media placement, ensuring delivery within time and budget constraints.
* Analysing data relating to consumer behaviour, patterns and preferences to assess campaign effectiveness.
* Interpreting and predicting current and future consumer trends to inform advertising strategies and promotional planning.
* Researching potential demand and market characteristics for new and existing goods and services, including collecting and analysing market and statistical data.
* Commissioning and undertaking market research to identify market opportunities and competitive positioning.
* Supporting business growth and development through the preparation and execution of advertising and promotional objectives, policies and programs.
* Advising on elements related to advertising and promotion within the broader marketing mix, including product positioning, pricing considerations, sales promotion activities and distribution channels.
3. Essential Requirements
* Relevant qualifications in advertising, marketing, communications or a related field.
* 5+ years' experience in a relevant field can substitute for the abovementioned qualification.
* High level analytical, forecasting, and strategic planning skills.
* Excellent communication and organisational abilities.
Job Type: Full-time
Pay: From $78,000.00 per year
Work Location: In person