Overview
Senior Product Marketing Manager at Commonwealth Bank. This role sits within Payment Acceptance (PA) Strategy and Propositions in Everyday Business Banking (EBB) and is focused on delivering bespoke client solutions and strategic product marketing propositions to enable growth and market leadership.
Your impact
The PA Senior Product Marketing Manager will work with Product Owners and Designers to bring product propositions to life. You will define proposition value, conduct market and competitive analysis, and collaborate with product teams to deliver products that meet market needs. You will develop messaging and content (case studies, white papers, flyers, sales toolkits) to position the product strategically, and work closely with Product Owners, Product Managers, Crew leads and Designers.
Your team and reporting
You will join a small but dedicated team of Product and Proposition Marketing Managers supporting Strategy and Propositions across the Payment Acceptance ecosystem, reporting to the Chapter Area Lead Strategy and Propositions.
Your responsibilities
* Drive deep product marketing capability into Payment Acceptance by bringing industry knowledge to the direct and broader team.
* Collaborate with product development teams to deliver vertical propositions that align with market needs and drive demand, usage, and market share.
* Define value propositions through market and competitive analysis, considering service addressable market, unique selling propositions, and messaging for each proposition.
* Understand and document the buyer's journey; define segments to inform sales and GTM strategies.
* Create sales and marketing enablement tools (pitch decks, demo videos, whitepapers, flyers, blog posts, website uplifts).
* Work in a quarterly rhythm with go-to-market plans, iterating based on feedback, target acquisition figures, value proposition, and channel interventions.
* Maintain awareness of the competitive landscape and articulate differentiation to drive acquisition.
* Build and maintain productive relationships with stakeholders at all levels (Product, Marketing, Risk, Partnerships, etc.).
* Protect the Bank's reputation and represent the bank in internal and external forums.
* Adhere to the Code of Conduct and standards of behaviour.
Qualifications and what we're looking for
* Experience in product marketing for payments, merchant solutions, or e-commerce; exposure to verticals like transit, education, retail, hospitality, or government is a plus.
* Ability to create impactful sales and marketing enablement tools (pitch decks, demo videos, whitepapers, flyers, blog posts, website uplifts).
* Strong B2B product marketing background with a technical foundation and understanding of the tech landscape.
* Ability to design and deliver compelling propositions and messaging that drive growth.
* Strategic thinking and analytical skills to shape GTM strategies using quantitative and qualitative insights.
* Stakeholder management and ability to navigate complex environments.
* Excellent written, verbal, and visual storytelling skills.
* Self-starter who delivers outcomes and learns continuously.
* Understanding of merchant industry dynamics, trends, and regulatory considerations.
* Risk mindset; proactively identify and understand current and future risks.
What's in it for you
At CommBank, your growth matters. You'll shape market-leading propositions in payments and product marketing, with access to cutting-edge tools, leadership development programs, and a culture of continuous learning and career mobility.
Working at CommBank
Flexible working arrangements available, including part-time, job sharing, and varied start/finish times. If you're part of the Commonwealth Bank Group, apply through Sidekick. If you require accessibility support, contact HR Direct at 1800 989 696.
Advertising End Date: 07/10/2025
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