About the Role
The Social & PR Manager is a hands-on role responsible for shaping and executing the company's social media and public relations strategy to build brand authority, trust and recognition in the Australian property investment market.
This role will lead strategic direction across owned, earned and influencer-led channels, while also actively managing and executing day-to-day social media activity and PR initiatives. A strong emphasis is placed on proactively generating media coverage with a focus on TV, radio and digital media (including podcasts) in addition to print, as well as identifying innovative opportunities to amplify our voice through influencers, partnerships and online content.
The successful candidate will combine strategic thinking with a roll-up-your-sleeves execution mindset and a strong understanding of content-led growth.
Key Responsibilities
Strategy & Leadership
* Develop and own the social media and PR strategy aligned to broader marketing and business objectives.
* Identify emerging trends in media, social platforms and content to keep the brand relevant and competitive.
* Create and/or oversee the creation of high-quality content to support digital campaigns, including social posts, short-form video, written content and media assets.
Social Media Management
* Lead the planning, management and execution of all social media channels, including content calendars, posting, engagement and optimisation.
* Ensure a consistent, on-brand tone of voice across all platforms.
* Analyse performance and continuously optimise content, formats and timing to drive reach, engagement and growth.
* Collaborate with internal stakeholders to source insights, stories and expertise for social content.
Public Relations & Media
* Proactively generate earned media coverage with a strong focus on TV and radio, as well as digital and print media.
* Build and maintain strong relationships with journalists, producers and media outlets, and manage media enquiries.
* Develop media pitches, press releases, talking points and spokesperson briefs.
* Identify and capitalise on timely news, commentary and thought leadership opportunities.
Digital PR, Influencers & Partnerships
* Identify, engage and manage relationships with relevant influencers, creators and content partners.
* Drive digital PR initiatives to increase online visibility, backlinks and brand credibility.
* Assess and negotiate influencer collaborations and partnerships aligned to brand values and objectives.
Content Creation & Campaign Support
* Create and/or oversee the creation of high-quality content to support digital campaigns, including social posts, short-form video, written content and media assets.
* Collaborate with the broader marketing team on integrated campaigns across paid, owned and earned channels.
* Ensure content is optimised for platform, audience and campaign objectives.
Skills & Experience
* Proven experience in a senior Social Media, PR or Communications role, preferably within financial services, property, education or a regulated industry.
* Demonstrated success in securing proactive media coverage, particularly TV and radio.
* Strong understanding of the Australian media landscape.
* Experience managing and growing social media channels with a strategic and data-led approach.
* Proven ability to create compelling content across multiple formats.
* Experience working with influencers and digital content partnerships.
* Excellent written and verbal communication skills.
* Strong organisational skills with the ability to manage multiple priorities.
Personal Attributes
* Strategic thinker with a strong execution focus.
* Confident, proactive and comfortable pitching ideas internally and externally.
* Commercially minded with a strong understanding of brand and reputation.
* Collaborative team player who thrives in an office-based environment.
* High attention to detail with a strong sense of accountability.