Pedal Group is the parent company of 99 Bikes and Advance Traders, Australia's largest bicycle company.
Our operations span more than 80 bicycle retail stores, two wholesale distribution businesses, and a commercial property division. Originally founded in Brisbane, Pedal Group now proudly serves cyclists across Australia, New Zealand, and the United Kingdom.
We're a team of passionate, purpose-driven people who believe in getting more people on bikes and fostering a culture of continuous growth and development. We're seeking enthusiastic, self-motivated professionals who thrive in fast-paced environments and want to make a meaningful impact.
Why Join Pedal Group
At Pedal Group, we know that our people make the difference. Here's what sets us apart:
* Recognition and rewards: Celebrate your success through monthly awards and events. Our top 10% of high achievers attend an all-expenses-paid Global Gathering—2023's was Whistler, Canada, 2024 was Hakuba, Japan, 2025 Cairns and in 2026 we'll go to Bali.
* Career growth: We promote from within wherever possible. Our team members have advanced to become Team Leaders, State Leaders, Product, Online, and Marketing Specialists, and even General Managers of overseas operations.
* Inclusive culture: We celebrate diversity and welcome people of all backgrounds, perspectives, and experiences.
* Purpose-driven industry: Join a dynamic, growing sector that promotes health, sustainability, and community.
* Vibrant team environment: Work alongside passionate, capable people who take their work seriously—but not themselves.
Employee Benefits
* Generous staff purchasing discounts on all products we sell.
* Annual Employee Share Scheme gift, plus the option to purchase additional shares.
* $1,000 annual self-development allowance to support your personal and professional growth.
* Get paid to ride—earn rewards for cycling to work.
* Earn to Give program: We donate the equivalent of 1% of your salary to a charity of your choice.
* B-Corp certified (since Dec 2023): We're committed to reducing our social and environmental impact.
* 75% of our stores are now solar powered.
* All packaging is 100% recyclable.
* Used bike tyres are repurposed into playground surfaces.
Role
About the Opportunity
We are seeking a passionate and driven Product & Brand Manager to help shape the future of some of the world's leading bicycle brands in the Australian market.
As a Product & Brand Manager at Pedal Group, you will play a pivotal role in defining brand strategy, leading end-to-end business planning, and strengthening market presence across Australia. Leveraging your product expertise, commercial acumen, and relationship-building skills, you will act as the key connection between our global brand partners, internal Pedal Group teams, and a dealer network of more than 200 specialist bicycle retailers nationwide.
This is a rare opportunity to work with some of the cycling industry's most respected brands and make a meaningful impact within a dynamic, values-driven organisation.
Job Description
As Brand Manager – you will:
* Develop and execute a comprehensive brand plan, aligning with company, sales, product, and marketing objectives.
* Oversee the product management of the brand including pricing, ranging, ordering, inventory, and cash flow.
* Negotiate and manage supplier contracts to optimise sourcing and strengthen supplier relationships.
* Collaborate closely with cross-functional teams including Sales, Marketing, Finance, Demand Planning, and Operations.
* Deliver engaging product training sessions for our sales teams and retail partners.
* Represent the brand at global launches and national customer events, including travel within Australia and abroad.
Key Responsibilities
* Define and champion brand positioning and storytelling.
* Develop and implement channel and customer strategies in partnership with Sales and Marketing.
* Drive product, pricing, and sourcing strategies to support brand performance.
* Establish and deliver brand goals and KPIs, including sales, profit, stock, and cash flow targets.
Key Performance Indicators
* Brand Portfolio Sales & Gross Profit
* Brand Portfolio Profit & Loss
* Brand plan execution and regular reporting
* Supplier cost savings and efficiencies
#J-18808-Ljbffr