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Digital communications specialist

Melbourne
Hays
Posted: 9 January
Offer description

* Not For Profit
* Digital Communications
* Hybrid Working

Your new company
This organisation is an industry-led Jobs & Skills Council funded by the Department of Employment & Workplace Relations. It provides workforce planning, guidance, and advocacy for sectors including the arts, personal services, retail, tourism, and hospitality. Acting as a critical link between industry stakeholders, government, and unions, the organisation ensures Australia's vocational education and training sector delivers strong outcomes for employers, workers, and learners.

Your new role
As a Digital Communications Specialist, you will:

* Develop and execute digital communication strategies to strengthen the organisation's online presence.
* Manage and optimise the website, ensuring functionality, usability, and compliance with accessibility standards.
* Create engaging content for digital platforms, including blogs, newsletters, and social media.
* Oversee email marketing campaigns with effective segmentation and automation.
* Drive SEO initiatives and monitor performance using tools like Google Analytics and Tag Manager.
* Collaborate with internal teams to produce content aligned with brand messaging and organisational objectives.
* Analyse data and provide actionable insights to improve digital engagement.
* Ensure compliance with data protection regulations and industry standards.

What you'll need to succeed

* Tertiary qualification in communications, marketing, or digital marketing.
* Proven experience in digital marketing or communications with a strong focus on innovation.
* Expertise in CMS, SEO best practices, Google Ads, and analytics tools.
* Strong project management skills and ability to manage multiple initiatives.
* Excellent written and verbal communication skills.
* Proficiency in Microsoft Office Suite, Adobe Creative Suite, and digital marketing tools.
* Knowledge of HubSpot or is desirable.

What you'll get in return

* Opportunity to lead digital strategies that shape workforce development initiatives.
* A collaborative environment that values creativity and innovation.
* Professional growth through exposure to diverse projects and continuous learning.
* Work with a purpose-driven organisation influencing education and training outcomes nationally.

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or reach out to Shra Shekhar ) for further information.

If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.

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