This opportunity
The Senior Campaign Analyst will be responsible for customer campaign management across Vodafone using our SAS and Teradata analytical toolsets. Working as part of our team of Campaign Analysts, this role will service the Marketing function at Vodafone Australia to deliver effective and accurate campaign offer configuration.
Responsibilities
1. Manage E2E build and delivery of campaigns and orchestrate campaigns across channels
2. Data Management and Optimisation – utilise our data and platforms to propose the best ways to deliver personalised campaigns; Design and perform A/B testing, and ongoing optimisation to maximise open rates
3. Identify opportunities to optimise, simplify and automate campaigns and lead the cross- functional teams to implement the changes
4. Contribute to the culture of Test & Learn in the team through embedding robust test & learn methodologies into campaigns by leveraging data-driven insights
5. Lead initiative to understand existing challenges and business problems, suggest ways to improve targeting through accurate and timely campaign reporting and the use of previous campaign findings to fine tune/improve marketing effectiveness
6. Devise and manage the implementation, development, analysis, targeting, and testing of new methods of increasing audience engagement, conversion, and monetisation numbers
7. Own all aspects of trafficking, optimisation, and troubleshooting with a sustained focus on efficiency and scalability
8. Conducting regular split-testing on customer audiences, subject lines, landing pages, template designs and messaging
9. Build and execute campaigns to agreed deadlines
Knowledge and experience
10. 5+ years’ hands-on experience in the Customer Campaign Execution
11. Has direct experience with SAS CI360, Salesforce Marketing Cloud, or advanced knowledge on other campaign platforms (Adobe Campaign, Unica, CIM, PEGA)
12. Strong SQL skills and good understanding of relational database structure, ideally using Teradata
13. Analytically driven person with demonstrated record of using insights to improve customer experience and business outcomes
14. Understands data driven marketing, digital marketing, marketing analytics and lead management
15. Innovative character keen to think out of the box in a pragmatic and systematic approach
16. Is a strong communicator with the ability to work collaboratively and efficiently with different stakeholders
17. Has the ability to manage conflicting priorities in an agile environment
Benefits and perks
18. Flexible hybrid way of working (from home and office)
19. ‘Stay Connected Mobile’ – Access to a free mobile plan
20. ‘Stay Connected NBN’ – Access to a free NBN 100 plan
21. ‘Your Leave’ - an additional 4 days of leave to be used whenever you like - every year
22. Access to TPG Learning Hub platform and internal development opportunities
23. Access to Corporate Partner Discounts