This role offers an exciting opportunity to join a dynamic team that supports Australia's agricultural sector.
Key Responsibilities:
* Create and schedule content for social media channels, using pre-identified sources and incorporating ad hoc requests.
* Develop engaging content that aligns with brand guidelines, tone, and voice, utilizing templates, images, and video sources.
* Publish content on time, ensuring timely approvals.
* Monitor content performance, recommend adjustments based on trends and analytics.
* Provide monthly performance analytics for key channels and content types, such as video and podcasts.
Requirements:
* Proven experience in creating diverse content for social media platforms, following brand and style guidelines.
* Strong understanding of social media best practices, including the ability to produce actionable insights.
* Knowledge of key stakeholders in the agricultural sector, adopting a 'grower-first' approach to content.
* Familiarity with the broader agricultural landscape.
* Experience in community moderation, risk identification, and brand protection.
* Ability to work collaboratively and meet deadlines in a hybrid work environment.