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Growth marketer | participant panel growth

Brisbane
Askable
Posted: 2 April
Offer description

Heads up! This role is based in-person at our office in sunny Brisbane, Australia.

About Askable

We're Askable – the world's most loved user research platform. Loved by companies such as Woolies, Qantas, Canva, BUPA, CommBank, NAB, Telstra, BBC, Mastercard and hundreds more.

We help teams run better research faster — from participant recruitment to insights — so they can build products people actually want.

Askable began in 2017 as an idea scribbled on a sticky note, born out of frustration with the clunky, outdated research processes we'd experienced firsthand.

Now with offices in Brisbane, London, and Chicago, we're growing the team to bring Askable's research power to researchers everywhere.

Our Culture

We believe work should be fulfilling, exciting, and meaningful. Here, you're not just part of a team. You're part of a community that cares about what they're building and how they're building it.

About The Role

We're looking for someone to take ownership of one of the hardest and most important problems at Askable: building a global B2B participant panel that is active and engaged – not just bigger, not just cheaper, but better, more reliable, and ready before it's needed.

You'll be responsible for making sure we can confidently say "yes" when a customer asks for:

* a fintech decision‐maker in Singapore
* a small business owner in Germany
* a healthcare professional in the US

This isn't a traditional growth role; it sits in our Customer Support and Delivery team. There's no playbook and no single channel to optimise – you'll need to figure it out.

What you'll do

• Grow Askable's B2B participant panel across regions, industries, and niche audiences.

• Identify where we're strong, where we're thin, and where we need to get ahead of demand – then go and relentlessly solve it.

• Run acquisition strategies across paid, partnerships, referrals, and unconventional channels, focusing on precision, not just reach.

* Own the funnel end‐to‐end: Improve how people sign up, qualify, and take part in research. Find drop‐off points and fix them. Work with Product to improve onboarding, activation, and engagement.
* Make the system work: Build supply that matches demand. Balance cost, speed, and quality, especially for hard‐to‐reach audiences. Turn one‐off wins into repeatable systems that can scale globally.
* Experiment relentlessly: Test ideas quickly, measure what matters, double down on what works and move on from what doesn't. No vanity metrics. Just outcomes.
* Think globally, work closely with regional teams: Adapt strategies by market, audience, and context. Work directly with teams in APAC, EMEA, and the Americas to guide priorities and support delivery.

You'll be based in the AU timezone and align regularly with regional teams.

Skills and Experience You'll Bring

Experience growing a funnel, marketplace, system or product and owning outcomes. Strong analytical instincts. Experience running experiments and learning from them. Ability to operate without a clear playbook. Clear, direct communication.

Bonus points for

* Targeting B2B or professional audiences
* Experience in two‐sided marketplaces or supply/demand environments
* Working across multiple regions
* Comfort testing unconventional or scrappy growth approaches

The Mindset You'll Need

Winning with your team, ownership and independence, curiosity and problem solving, growth and improvement mindset, speed and adaptability.

Perks and Benefits

Competitive salary, vibrant and social work environment, Askable Days – a bonus paid day off every month (total 7 weeks annual leave!), buffet lunch every day, free public transport to the office, and more.

Before You Go...

Research shows many people hesitate to apply unless they meet every single requirement. We're committed to building diverse teams. If your experience doesn't align perfectly, we'd still love to hear from you.

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