Guerrilla is an integrated agency based at Burleigh Heads on the Gold Coast. We’re an independent, award-winning Australian agency. Our team of thinkers, dreamers, and doers move ambitious brands forward using deep research, high technology, rare creativity, and trust.
We're looking for a Media Planner to join our team. This is a unique hybrid role for a seasoned professional who is passionate about both meticulous media planning and diving deep into the technical, hands-on execution of digital campaigns. You will be a vital part of our positive and collaborative team, working with high-profile regional, national, and global brands to optimise their media presence.
About the role
As our Media Planner, you will be a central figure in the media team, responsible for the end-to-end success of our clients' campaigns. Your hybrid role will balance comprehensive media planning with in-platform execution.
* Develop comprehensive, integrated media plans that align with client objectives and deliver measurable results.
* Conduct audience or market research and competitor analysis' to unearth insights that inform channel selection and budget allocation for media plans.
* Create and present compelling media proposals, budget recommendations, and detailed media schedules to clients.
* Take ownership of digital campaign activation, including account structure, setup, and targeting across key platforms, with a primary focus on the Google and Meta ecosystems.
* Actively monitor, manage, and optimise campaigns to drive performance, improve ROI, and achieve client KPIs.
* Utilise your granular expertise to analyse campaign data, identify trends, and implement A/B tests and other experiments to unlock potential.
* Look for opportunities to enhance efficiency and effectiveness through automation, new tools, and improved internal processes.
About you
You are an analytical thinker with a passion for the practical application of digital marketing. You thrive in a role where you can meticulously plan media and then dive into campaign optimisation.
* Experience: You have 3-5+ years of experience in media planning and/or digital marketing, with a proven track record in a mid-weight or specialist role.
* Hybrid Expertise: Your career is built on a solid foundation in both traditional and digital media principles. Crucially, you possess deep, hands-on execution expertise within the Google Ads and Meta Ads platforms—this is a core, non-negotiable part of your skillset.
* Budget & Platform Mastery: You are highly experienced in managing significant annual budgets, with a proven track record of overseeing $500k - $1M+ on core digital platforms to drive performance.
* Integrated Knowledge: Beyond search and social, you have a strong working knowledge of the broader digital landscape, including programmatic advertising (including BVOD & SVOD), digital out-of-home (DOOH), audio, and display.
* Analytical & Tech-Savvy: You possess an "AI mentality"—a curiosity for leveraging new technologies to find hidden value. You are proficient with analytics platforms (Google Analytics, GTM) and project management software (e.g., Jira).
* Collaborative & Communicative: You are an excellent communicator, comfortable supporting in client meetings, presenting media plans, and managing your time in a busy agency environment. You are a collaborative team player, eager to share knowledge and contribute to the growth of the media team.
Why Join Guerrilla?
Yes, we partner with amazing clients. But our biggest victory is our unique, diverse and integrated team. Packed full of industry professionals from across the world, they’re a wonderful mix of personalities, cultures, languages, food preferences, and of course, specialisms. It’s exactly what we need, as every day brings unique challenges.
On top of a competitive salary, positive culture, and an unbeatable coastal lifestyle, we also offer day-to-day perks, social events, and free local parking. If cycling’s more your thing, secure storage and on-site showers are available. And for the surfers out there, we’ll even give your board a safe place to stay.
Other perks
* Optional WFH Wednesdays and additional remote work days throughout the year
* Spacious open-plan studio environment within walking distance of beautiful Burleigh Heads
* Friday team drinks and nibbles
* Bi-annual team social events
* Italian espresso machine and fresh coffee beans
* Performance reviews and development plans for career progression
* Training budget to help you grow your knowledge and skills
* A friendly, supportive and diverse team surrounding you
* A dog-friendly office
To learn more about Guerrilla, visit
Note: This is a full-time, 1-year maximum-term contract.
Guerrilla is an equal-opportunity employer and we encourage all applications. We are committed to hiring a diverse workforce and sustaining an inclusive work environment.
Guerrilla acknowledges and pays respect to the past, present and future Traditional Custodians and Elders of this nation and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.