Garden Street Gin Club, Australia's largest and fastest-growing gin subscription company is seeking a dynamic social content creator to join our expanding team.
Garden Street Gin Club is passionate about curating beautiful in-home experiences for Australians, fostering a vibrant community of gin enthusiasts and has recently expanded into Australian whisky with the launch of our sister company, Barrel Lane Whisky Club.
As we continue to elevate our brands and expand our offerings, we are looking for a talented social content creator to lead our content production and editing function as we continue to grow and expand into new markets.
Driven by a passion for creating memorable customer experiences, we are a results-oriented team who thrive on collaboration, innovation, and opportunity. We understand great outcomes are the result of dedicated teamwork, and constantly seeking opportunities to learn, evolve, and grow. Every decision we make is inspired by our customers’ experience. We strive to be a brand who has earned trust and delights customers.
Role Purpose
We are seeking a Social Content Creator to lead our social video production and advertising content, driving both engagement and sales across our core brands—Garden Street Gin Club and Barrel Lane Whisky Club. In this role, you’ll create compelling, on-trend video content (for platforms like YouTube, Instagram, TikTok) that resonates with diverse audiences. You’ll also manage external agency relationships, optimize social campaigns, and collaborate with cross-functional teams to continuously enhance brand visibility and performance.
Key Responsibilities
Content Creation & Editing
·Concept, film, and edit original video content for multiple brands and platforms.
·Develop content series and social-first, short-form videos that encourage community building and reflect emerging trends.
·Collaborate with influencers, real customers, and partners to produce user-generated content.
Performance & Optimization
·Track weekly performance metrics and analyze insights to refine strategies and increase engagement.
·Deliver data-driven recommendations to improve content efficacy, conversion rates, and member retention.
Community Management
·Plan and publish engaging content on Instagram, TikTok, Facebook, and LinkedIn for three brands.
·Engage with followers, respond to comments/messages, and foster a positive online community.
·Work closely with the marketing team to ensure social media activities align with broader campaigns and promotions.
·Support creative briefs and content requirements for seasonal promotions, product launches, and ad campaigns.
What We’re Looking For
Education & Experience
·Bachelor’s degree (or equivalent) in Marketing, Communications, or related field (highly regarded).
·2+ years demonstrated experience in social media management and content creation (beverage, fashion, or beauty industry experience is a plus).
Technical Skills & Platform Expertise
·Fluent in the latest social media trends, especially on TikTok and Instagram (transitions, editing techniques, best practices).
·Proficiency in video filming and editing software (e.g., Adobe Premiere Pro, Final Cut, or mobile editing apps).
·Familiar with social media management tools and analytics platforms.
Creative & Communication Skills
·Confident on camera and able to inspire others to participate.
·Skilled at producing thumb-stopping static and video content, with a keen eye for detail.
·Excellent written communication skills for captions, storytelling, and brand voice consistency.
Mindset & Work Style
·Self-driven, proactive, and adaptable to fast-paced, trend-responsive environments.
·Passionate about crafting unique, disruptive content and using a test-and-learn approach.
·Demonstrated ability to balance creative freedom with data-driven decisions.
Perks Of The Job
·Competitive salary, bonus and benefits package.
·Opportunity to help with the growth and marketing of multiple successful and growing brands across channels and geographies.
·Direct working relationship with the founders of the company who are hands on in the day to day running of the business.
·Collaborative and dynamic work environment.
·Professional development and continued learning opportunities.
·Free gin subscription each month.
·Regular team events including distillery visits, cocktail making sessions etc.
If this sounds like the next career challenge for you, we'd love to chat! Either apply using LinkedIn or email your CV & cover letter to
Josh, Lauren and the Garden Street team
Seniority level
* Seniority level
Entry level
Employment type
* Employment type
Full-time
* Industries
Food and Beverage Services
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