Job Title: Senior Brand Manager - Consumer Goods
We are seeking a highly skilled and experienced Senior Brand Manager to lead our consumer goods brand planning and execution. The ideal candidate will have tertiary qualifications in business or marketing, with a full understanding of the FMCG market.
The successful candidate will possess strong analytical skills, including management of scan data and consumer research, as well as project management skills. They will be responsible for consolidating multiple data sources to develop insightful and relevant recommendations that drive brand growth and meet sales objectives.
Main Responsibilities:
* To contribute to the implementation of marketing strategies, including the definition of marketing mix, marketing tools, consumer target groups, pricing, and more, based on in-depth market research and analysis.
* To develop and implement annual consumer communication plans for assigned brands.
* To manage day-to-day relationships with agencies to deliver activities on time and within budget.
* To write relevant and compelling media briefs.
* To input into strategic brand communication needs and FMA tools to define local communication requirements.
* To generate creative communication ideas and develop effective and efficient media schedules to achieve strategic goals.
This is an excellent opportunity for a talented individual to take ownership of a key role and make a significant impact on our business.
This role requires a team player with a strong desire to learn and grow, independence, autonomy, goal-driven behavior, and a commitment to delivering exceptional results every time.