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Direct message the job poster from Amplify APAC Content Director – Always-On (Global) Location: Sydney, Australia Team: MAKE (Global Content & Campaign Delivery) Reports to: Head of MAKE About Amplify Amplify is Asia-Pacific's leading creator agency — built at the intersection of culture, creators, and content.
From TikTok to Times Square, we craft work that moves people, shapes narratives, and outperforms traditional media.
Our partners?
Just a few names you might know: TikTok, Spotify, Unilever, Disney.
As we scale our Always-On content product globally, we're looking for a creative leader to own the quality, performance, and momentum of social-first storytelling at scale.
The Role This role is for a content leader who knows how to make social sing.
You'll lead the delivery of our Always-On campaigns across markets.
Managing teams, optimising performance, and setting the creative bar high.
Your job: make sure our content performs, our creators shine, and our clients never want to work with anyone else.
What You'll Do Own the global delivery and creative standards of our Always-On content offering Lead and scale an international team of editors, producers, social strategists, and creatives Set and enforce platform-specific best practices and performance benchmarks Conduct content reviews, identify improvement areas, and implement fast-turn creative optimisations Build creative systems and processes that scale without losing craft Partner with our Earn and Talent teams to ensure our creators and content align with client goals Provide content strategy POVs in key pitches and market launches Deliver performance reports with actionable creative insights to clients and internal teams What You've Done (and Should Be Proud Of): 5+ years of experience in content, social, or creative leadership roles — agency, platform, or creator-first brand Deep knowledge of TikTok, Instagram, YouTube Shorts — and what actually performs on each Proven experience leading and scaling creative teams across markets A sharp eye for storytelling and content that stops the scroll A portfolio of work that's actually moved culture — not just hit KPIs, but got shared, memed, and ripped off Deep understanding of creator culture and audience psychology Experience building systems and templates that help good creatives move faster without losing magic A head for data but a gut for creativity — you know how to balance both Strong leadership and mentoring skills — you make the team better just by being in the room You're probably the kind of person who… Thinks in scrolls, not slides Spots a trend before it's trending Believes performance and creativity aren't opposites Leads by doing, not just directing Seniority level Seniority level Director Employment type Employment type Full-time Job function Job function Art/Creative, Advertising, and Management Industries Entertainment, Advertising Services, and Marketing Services Referrals increase your chances of interviewing at Amplify by 2x Get notified about new Content Director jobs in Sydney, New South Wales, Australia .
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