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·Boori is a leading manufacturer, wholesaler, and retailer of premium furniture for babies, children, and adults. We have expanded our product range into diverse, innovative categories to meet varied needs and preferences.
·With over 30 years of expertise in design and manufacturing, we craft high-quality, stylish furniture for all budgets. Our unique advantage lies in owning our factory, which drives continuous innovation and product development.
·Building on our success as a wholesaler, we are shifting toward an eCommerce-driven strategy over the next decade to accelerate growth and strengthen customer engagement.
About the Role:
We are seeking a dynamic, results-driven senior SEO Specialist to join our Head Office in Eastern Creek, Western Sydney. In this role, you will take full ownership of SEO strategies for Boori AU and Boori UK, driving enhanced online visibility and performance. Responsibilities include conducting keyword research, performing SEO audits, analysing web data, and optimizing on-page SEO to strengthen Boori's digital presence across both markets.
Key Responsibilities:
·Develop and implement a comprehensive SEO strategy, encompassing on-page, off-page, and technical SEO for Boori AU and Boori UK.
·Drive growth through strategic outreach, securing high-quality backlinks, building partnerships, and leveraging guest posts to boost domain authority.
·Optimize and update content as needed, leveraging strong writing instincts to enhance SEO performance, even if not the primary content creator.
·Experiment with innovative ideas, test strategies, learn from results, and scale successful initiatives with autonomy to act swiftly.
·Collaborate with developers to implement high-impact technical SEO improvements.
·Partner with our content and media team to align SEO efforts with compelling brand storytelling.
·Stay ahead of algorithm updates, search trends, and market shifts, proactively adapting strategies to maintain a competitive edge.
·Measure key metrics and report to management on regular basis with insights and suggested actions
To excel in this role, you'll need:
·Minimum 5 years of SEO experience, preferably in the retail or eCommerce industry.
·Proficiency with eCommerce platforms such as Shopify or Magento.
·Expertise in SEO tools including Ahrefs, SEMrush, or similar platforms.
·In-depth knowledge of Google Search Console and Google Analytics.
·Strong analytical and problem-solving skills to drive data-informed strategies.
·Excellent copywriting skills to craft compelling, SEO-optimized content.
·Familiar with Excel and other reporting tools (e.g. Data Studio)
·Enthusiasm for understanding Boori's business, identifying content opportunities, and enhancing audience engagement.
·Openness to researching emerging technologies and their impact on customer search behaviour.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Retail
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