Job Overview
A leading medical device manufacturer is seeking a marketing expert to support its marketing initiatives.
Responsibilities:
* Conduct a comprehensive analysis of the current Marketo database, including analyzing record counts by country and reviewing collected data fields.
* Import approximately 350-400 new records from a past event into the Marketo database.
* Develop and execute an email campaign to promote an upcoming webinar for a medical treatment product.
* Provide ongoing database management and email marketing support on an ad hoc basis.
Key Qualifications:
* Proven experience working with Marketo, including database management, campaign execution, and reporting.
* Strong understanding of data segmentation, email marketing best practices, and lead nurturing strategies.
* Ability to analyze and optimize database records for improved engagement.
* Strong communication skills, both written and verbal.
* Excellent attention to detail.
* Marketo and Salesforce Certified Expert preferred, but not required.
About This Opportunity
This role offers the opportunity to work in a dynamic marketing environment and contribute to the company's success.