Marketing Automation Specialist Job Description
The Opportunity
We are seeking a highly skilled Marketing Automation Specialist to drive revenue growth and deliver exceptional customer experiences through data-driven segmentation and engagement. The successful candidate will be responsible for building and executing automated customer journeys, ensuring seamless interactions throughout the customer lifecycle.
Key Responsibilities
* Manage customer lifecycle journeys and email marketing automation programs to maximize customer engagement and retention.
* Leverage Salesforce Marketing Cloud for personalized campaigns focused on loyalty, growth, and retention to drive business outcomes.
* Create marketing automation programs within Salesforce Marketing Cloud Journey Builder to streamline customer interactions and improve efficiency.
* Deliver and manage direct marketing campaigns using OneSignal and monitor performance with A/B testing to optimize results.
* Implement subscriber segmentation enhancements and ensure database health to maintain high-quality customer data.
* Provide recommendations on data capture and system integrations to support business growth and improvement.
Requirements
* High level of expertise in Salesforce Marketing Cloud, including its features and functionalities.
* Tertiary qualifications in marketing or a relevant discipline, demonstrating a strong foundation in marketing principles and practices.
* Experience launching eDMs and new customer segmentation, with a proven track record of success.
* Business and process analysis skills, with the ability to analyze complex data and develop effective solutions.
* SQL, HTML, and CSS experience, with proficiency in programming languages and software development tools.