Thread Recruitment is partnering with Essier, a premium, design-led bamboo decking system, backed by global brand, Straightcurve, as they launch and scale a new division in the Australian building and landscaping market.
Essier decking is a high-performance, carbon-negative, modular system designed to replace traditional timber and composite decks: faster to install, lower maintenance, and just naturally good.
They're looking for a Sales & Business Development Manager to lead Essier's market entry and early growth: someone who can design the sales engine, secure the first commercial wins, and help shape a brand that stands for something bigger.
About the Role
You'll be responsible for launching Essier into the market, validating product-market fit, and creating the foundations for national scale.
This is a build-from-zero, get-your-hands-dirty, commercial leadership role where you'll be both strategic and hands-on and comfortable designing processes and getting out in front of customers.
What You'll Be Doing
Market Entry & Growth
Develop and execute Essier's go-to-market strategy
Identify priority customer segments and define clear entry pathways.
Sales Strategy & Execution
Own the full sales cycle: outreach → demo → quote → negotiation → close → handover.
Monitor conversion rates, margin health, objections, and deal velocity — and adjust accordingly.
Partner & Channel Development
Identify, onboard, and support early installers, distributors, and dealer partners.
Equip partners with sales tools, demo materials, and product knowledge.
Operational & Sales Infrastructure
Build Essier's sales engine from the ground up, such as CRM stages, workflows, templates, SOPs, and reporting.
Brand & Market Intelligence
Represent Essier at industry events, trade shows, and customer meetings.
Feed structured market insights back to HQ, such as pricing sensitivity, competitor activity, install feedback.
Who This Role Is For
You're an experienced Sales or Business Development Manager with a background in building materials, construction, landscaping, or adjacent industries.
You've launched products, opened new markets, or built sales functions from scratch
You're commercially sharp, process-driven, and comfortable working in early-stage environments.
You build trust quickly and sell through credibility, value, and long-term thinking.
You're motivated by ownership, impact, and growth, and leaving things better than how you found it.
You're energized by working with a product and brand that rejects "how it's always been done," embraces innovative solutions, and believes sustainability should be practical, measurable, and performance-led, not just a marketing line
Why Essier
You'll help launch a genuinely innovative, carbon-negative product that challenges the status quo in building materials.
You'll have meaningful influence over strategy, systems, and how the brand grows.
You'll work with a values-led, design-driven business committed to longevity, responsibility, and raising the industry standard
This role is for someone who wants to build a sales engine and make a difference while doing it.
If you're ready to build a sales engine, shape a category, and be part of a smarter, more sustainable future in building materials, we want to hear from you.
Apply now or reach out to Thread Recruitment for a confidential conversation.