Lyka is an Australian-founded pet wellness company shaking up an outdated industry and paving the way for happier, healthier pets. Despite medical advancements, animal lifespans are on the decline. Today, the average pet only reaches 37% of their full potential lifespan and many suffer from dental disease, cancer, and obesity. We believe furry friends deserve the same positive impact that fresh wholefoods have on us, and we're on a mission to deliver nutritionally balanced, whole‐food meals direct to homes across Australia and expand into new markets.
We are proud to have served over 100 million meals to pet parents nationwide and aim to create multiple nutritional products, disease‐prevention meals, supplements, and more sustainable offerings.
Our Mission
At Lyka we take a preventative, holistic, and personalised approach to pet care. We look at the full picture—diet, lifestyle, and environment—to create unique nutrition plans that help pets live longer and live well.
The Role
As the engaging people leader of our Professional Affiliates (PA) team, you will oversee a B2B2C partnerships channel on a parental leave cover contract of 12–14 months (with potential to transition to a permanent role). The team builds and grows referral partnerships across the pet ecosystem—including dog breeders, pet behaviourists, pet homes, shelters, and other aligned affiliate channels—to drive customer referrals that support Lyka's growth.
Role responsibilities
* Own and drive the long‐term strategy for the PA channel, focusing on execution and evolution while continuing to grow and scale.
* Lead, coach, and develop a team of six Relationship Managers through regular 1:1s, team forums, performance reviews, and structured professional development.
* Set quarterly plans and priorities, translating acquisition targets into clear initiatives, tactics, and execution roadmaps.
* Oversee channel performance and operational execution via the CRM (HubSpot), ensuring adherence to targets and scalable operations.
* Own the performance narrative for the PA channel, including regular reporting, insights, and reviews to track progress against targets and drive corrective action.
* Act as the primary escalation point for the team, sales ops requests, tooling issues, and any process gaps.
* Partner cross‐functionally and act as the face for the PA channel with Lifecycle, Sales Ops, Customer Care, Product, Engineering, and Finance to deliver seamless partner experiences and resolve issues.
* Lead the design and launch of new partner programs, ensuring the right enablement is in place to support go‐to‐market and early‐stage scale.
Requirements
* 3+ years' experience leading and scaling a team of 5+ direct reports in sales, account management, or partnerships.
* Experience in channel partnerships, B2B2C, or partner‐led sales models, or leading an inside sales team.
* Hands‐on experience with HubSpot or a similar CRM to manage performance and operations.
* Analytical and curious mindset with the ability to translate data into meaningful insights and actionable initiatives.
* Excellent relationship‐building, communication, and collaboration skills—confident working cross‐functionally with multiple stakeholders (internal and external).
* A genuine love for animals and a desire to help drive progression in pet wellness.
Benefits
* Work in a fast‐growing start‐up, experiencing the behind‐the‐scenes of sustaining hyper‐growth for a physical‐product company.
* Growth and development—annual L&D budget and opportunities to take on progressive responsibilities as our facility and team expand.
* Work for a sustainability‐focused company that is Australia's only carbon‐negative and plastic‐negative pet brand.
* Be part of a diverse, top‐talent team from widely different backgrounds and geographies.
* Up to 18 weeks of paid parental leave top‐up.
* Well‐being assistance and tools to support mental and physical health.
* Hybrid working—3 days per week in office with pet‐friendly offices and industrial kitchens in Sydney and Melbourne; onsite days required during onboarding.
* Pupper parent support for pet care—flexible arrangements, discounts, and financial allowance for dog training & care.
We are committed to building inclusive and diverse teams
Lyka is an equal‐opportunity employer devoted to providing a working environment that embraces and values diversity and inclusion. We celebrate diversity, are devoted to creating an inclusive environment for all staff, and encourage people of all backgrounds to apply. If you have any support or access requirements, we encourage you to advise us at the time of application.
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