This is a rare seat for the right operator.
We're three founder‐led businesses, spanning three different industries, hiring one Head of Content & Growth to take our marketing function from capable to category‐leading.
What we don't yet have is the operator who can take our brand thinking and elevate it into a proper in‐house media function, one that produces brand‐defining content and the paid media performance to amplify it.
The brands span high‐end financial education, a global organic cosmetics brand, and Australia's first specialist healthcare facility of its kind. They share founders who are committed to building this function the right way rather than the fast way.
You will collaborate closely with us to elevate the editorial direction, build the production function, and own the performance layer across all three brands. You'll have the authority to build the team you need, the trust to make the calls you think are right, and the runway to do the job at the level you've been waiting for.
If you've been the lead operator inside someone else's marketing function and you're ready to lead the work, or if you've run your own agency and want to go deep on a few brands instead of wide across many, this is that seat.
A Word On Why This Matters
Each of these businesses stands for more than profit. They impact people's lives, often deeply, across how people learn, heal, parent, invest, and live.
If you don't care about people or the planet, this is the wrong seat. If you do, you'll find few seats that align better.
What You'll Own
The Editorial Engine
You will define how three distinct brands show up. What they say, where they say it, what trust they build. The job isn't to be on every platform; it's to be on the right ones with intent, building community, brand, and sales in that order. You'll work alongside each brand's existing team to design the editorial system that turns founder insight into the right assets, on the right channels, at the right cadence.
The Production Engine
You will build the production capability the businesses don't yet have as a system. Shoot rhythms, post‐production workflows, asset libraries, the operational infrastructure that turns founder time into a content library that compounds. You'll set the standards, choose the tools, and create the production capability that produces at volume without compromising on craft.
The Performance Layer
You will own Meta and Google ads strategy and outcomes across three ad accounts. Creative testing, funnel diagnostics, conversion. Running ads is the easy part; owning what they produce is the job. As the function scales, you'll lead how we expand into other channels and surfaces.
The Team You Lead
You'll build the layer underneath you — editors, social, ads execution — step by step to match the work. As the businesses grow, the team you lead will grow with them. We back leaders by giving them the authority to build, the partnership of capable people already carrying load, and the runway to make it real.
The Strategic Seat
You will sit directly with the founders. You'll help shape direction, not just execute it. You'll be expected to bring views, challenge thinking, and make calls we trust.
The Team Around You
A-players want to work with A-players. You won't be the only one carrying this.
Each of the three brands is led by founders who are serious operators in their own right, running real businesses with experienced teams, healthy revenue, and genuine momentum. We carry our lanes; you carry yours. Together we'll build the rest of the A‐team to match the work as the function scales: editors, social operators, ads execution, and whatever else the function needs.
You're not inheriting an empty room. Each brand has people and momentum already. Your job is to architect and elevate, not to be the only pair of hands forever.
This isn't a hero role. It's a team role for the operator who knows the difference.
The First 90 Days
Foundations and output happen at the same time. We're not interested in a three‐month build phase before content starts shipping. The job is to build the system while the system is already producing.
* Get smart, on‐brand content shipping across all three brands. Quality bar first, but live inside Month 1, not Month 4.
* Audit what exists across content, production, and Meta ads in parallel. Document what's working, what's broken, what's missing.
* Stand up the editorial and production foundations: voice, calendar, shoot rhythm, asset flow.
* Propose the team build sequence underneath you, with rationale.
* Speed and standards both matter. The right operator finds the way to deliver on both.
Who You Are
You have a body of work in content, brand, and digital marketing you can speak to. You may have run your own studio, an agency, or an in‐house function. You can talk fluently about what works in modern brand‐building because you've actually done it.
You believe content's job is to build trust, not chase reach. You'd take a thousand readers who'd buy from us over a hundred thousand who'd never read us again. You also care about the craft at the smallest level. A hook that's almost right is wrong to you. A 30‐second cut that doesn't land is worth another two hours of work. You'd rather ship fewer pieces at a higher standard than more pieces at average quality.
You understand that creative direction isn't about producing art. It's about producing customers. Every piece of content has a job: build trust that turns into demand. Every campaign has a number it has to hit. You can hold both the creative craft and the commercial reality in the same hand without one compromising the other.
You've delivered real‐world results, and you can name them. Revenue grown, leads generated, audiences built, campaigns that moved the number. You expect to be held accountable for outcomes, and the accountability doesn't scare you, it's what you came for. If you own your role, own your outputs, and thrive in delivering high‐performance work, this is an environment where you'll grow and thrive.
You're a capable Meta ads operator. You've built the discipline that matters: creative testing systems, funnel diagnostics, the ability to read what's working and why. AI handles targeting now — creative quality and volume are the game, and you know it.
You think AI‐natively. You've used it to storyboard, version hooks, build testing matrices, or accelerate production, not just write captions. You see it as leverage rather than threat.
You can direct a shoot day and get the right material out of talent. You can give creative feedback and write briefs that produce what was asked for. You're driven by the numbers and make decisions on data, not just instinct.
You're a systems thinker. You enjoy designing functions that outlast you, and you take pride in building infrastructure as much as output.
You want to work alongside founders who are invested in the brand work, who give clear direction, and who expect you to push back when they're wrong.
You're not looking for the next safe corporate seat. You're looking for the founder‐led environment where the operational playbook hasn't been written, and you want to be the one who writes it.
You either live on the Gold Coast or you're moving here.
What This Role Is Not
* Not a hands‐off head‐of‐department role. We need you in the work, not above it.
* Not a fit for someone who needs an existing system to step into.
* Not a stepping stone. This seat is designed for someone who wants to build something they're proud of for the long term.
You'll have access to:
* Ongoing training budget across content, paid media, AI tools, and leadership
* Direct mentorship from high level operators in the founders' network
* The resources, tools, and authority to build the function the way it needs to be built
* A founding‐team relationship with three founders who take brand and marketing seriously and invest in doing it well
Compensation & Growth Path
Salary range: $115,000 – $150,000 + super, plus performance‐based progression.
Your starting salary will reflect your current capability across editorial, production, and performance. As the function scales and you scale with it, compensation and scope grow with you.
This seat is structured for someone who wants the long term, not the next gig. The runway is real.
How to Apply
3–5 links to work you've directed — brands, accounts, or campaigns — with one or two lines on the goal and what changed. Include at least one with measurable paid media results.
If this sounds like you, we'd like to meet you.
Your application will include the following questions:
* Which of the following statements best describes your right to work in Australia?
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