The Social Media Manager plays a crucial role in developing and executing LSKD's social media strategy to enhance brand awareness, increase community engagement, and drive conversions.
This position involves creating comprehensive strategies, compelling content, managing campaigns, analysing performance, and leading a team of Social Media Specialists to deliver impactful results.
Key Responsibilities:
* Strategic Leadership:
o Develop and implement data-driven strategies to align with LSKD's mission of inspiring the community to be 1% better every day, focusing on growth, engagement, and brand awareness across all platforms.
* Content Creation & Management:
o Collaborate with the content and marketing teams to bring campaigns to life on social media, including product launches and events.
o Oversee the curation and scheduling of engaging and on-brand content, including text, images, and video.
* Community Management:
o Build and maintain strong relationships with our community fostering a positive online environment.
* Analytics & Reporting:
o Track and analyse social media performance metrics, including engagement, reach, and ROI - generating regular reports with insights and actionable recommendations.
* Campaign Management:
o Plan and execute social media campaigns to meet specific goals, such as lead generation, brand awareness, or conversions.
o Lead and manage a team of Social Media Specialists/coordinators, ensuring high performance and alignment with organisational goals.
o Provide mentorship, training, and support to foster professional development and creativity within the wider content team.
o Stay in the know with the latest trends and algorithms and educate the greater team on platform updates and best practices.
o Propose innovative approaches to enhance LSKD's digital presence and audience engagement.
To excel in this role, you should embody the following qualities:
* Follow the LSKD operating principles, including Marketing, and 1% Better.
* Be Hungry, Humble, and Smart, leading the brand with integrity.
* Possess a Bachelor's degree in Marketing, Communications, or a related field.
* Hold at least 3 years of experience in social media management, with at least 1 year in a leadership role.
* Demonstrate excellent communication and interpersonal skills.
* Show proven ability to develop and execute successful social media strategies.
* Have expertise in platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok.
* Exhibit strong copywriting, editing, and storytelling skills.
* Experience with social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms.
* Familiarity with running and optimising paid social media campaigns.
* Demonstrate flexibility to adapt to changing priorities and work schedules, with a proactive and solutions-oriented mindset.
* Show strong leadership, organisational, and time-management skills.
Bonus skills that will give you an edge:
* Graphic design or video editing skills.
* Knowledge of SEO principles and their application to social media.
* Experience in influencer marketing and partnership development.