A national market leader is entering a pivotal growth phase and seeking a commercially astute General Manager to transform and scale one of its most strategically important divisions. With strong brand equity, national reach and meaningful recurring revenue, the business is now focused on accelerating long-term contracted growth through innovation, digital evolution and bold leadership. Location: East Coast of Australia preferred Package: Up to $320K (base super) 25% Bonus The Opportunity This role leads a high-potential division currently contributing less than a quarter of the business’ total revenue, with a clear mandate to more than double that contribution over the next five years. The product is highly regarded and the value is there, but a step into a broader, more creative and modern approach to scaling the sales is required. This is a rare opportunity to scale a recurring, subscription-based product within an established organisation with national customers. You will: Develop and execute a multi-year growth strategy to materially increase revenue contribution Lead digital transformation, including launching and scaling an online channel Build omnichannel lead generation strategies to target new markets Expand strategic partnerships across B2B and B2C channels Strengthen and evolve a nationally distributed sales capability Drive cross-functional collaboration across sales, product development, marketing, operations and finance Maintain strong governance and risk discipline The Profile Very open on industry background, what matters most is capability and mindset. You will bring: Experience leading nationally dispersed sales teams to scale a recurring or contract-based product Strong commercial acumen and financial literacy Digital transformation leadership and change management experience Proven ability to build, train and lead high performing sales teams, pushing new and creative channels Experience developing partnership ecosystems for sustained lead flow The ability to influence across a large, complex organisation A disciplined approach to governance and risk You are forward-thinking and innovative, comfortable testing new lead generation methods, partnerships, and channels Why This Role? Clear board-level mandate for expansion Digital transformation underway Significant long-term growth targets High visibility role with national impact Strategic importance within a well-established brand This is a rare opportunity to lead transformation while building a future-facing, digitally enabled growth engine. For a confidential discussion, please apply or reach out directly. pbarratt@sharpandcarter.com.au