Greater Shepparton City Council, situated in the heart of the Goulburn Valley, is the fourth largest provincial centre in Victoria and has a well-developed economy due to its strong agricultural and irrigation base, with major industries related to food processing, manufacturing and transport The Goulburn Valley is often referred to as 'The Food Bowl of Australia' as around 25% of the total value of Victoria's agricultural production is generated in this area
Greater Shepparton has a population of approximately 65,000, and an expenditure budget in excess of $118 million The population is culturally