What's the role?
This is a split Marketing Executive role across Corporate Content Licensing (60%) and B2B Subscriptions (40%), reporting to the Head of Content Licensing and the Head of B2B Digital Subscriptions (Subscriptions Growth). You'll play a key role in driving enterprise growth across subscription and licensing products—building demand in market, supporting the sales journey, and shaping how our commercial offering connects with business customers.
Commercially focused, this role will help accelerate revenue growth through targeted, insight-led campaigns that drive awareness, engagement, conversion, and retention. You'll partner closely with Sales and subject matter experts to turn complex offerings into clear, compelling marketing that lands with enterprise audiences and drives measurable impact.
Responsibilities
* Plan and execute multi-channel B2B marketing campaigns across enterprise subscription and licensing products
* Partner with Sales to build and accelerate a high-quality enterprise pipeline
* Develop and maintain sales enablement materials including pitch decks, proposals, one-pagers, and case studies
* Deliver integrated marketing activity including EDMs, LinkedIn content, events, and paid/earned media
* Track and report on campaign performance, pipeline impact, and customer engagement
* Analyse customer data to inform segmentation, targeting, and campaign optimisation
Who are you?
* Experienced in B2B marketing, ideally within publishing, media, or similarly complex industries
* Strong understanding of enterprise sales cycles and how marketing supports pipeline growth
* Skilled in developing sales enablement materials and running targeted, insight-led campaigns (including ABM)
* A clear and confident communicator, able to translate complex products into compelling value propositions
* Commercially minded, with a strong focus on driving measurable revenue outcomes
* Highly organised and proactive, with the ability to manage multiple priorities in a fast-paced environment
Why News Corp Australia
Join a culture where innovation is our operating rhythm. You'll work on a diverse portfolio of Australia's most loved brands and play a pivotal role in leading the technological shift in how we create commercial content. Our vibrant, hybrid work environment and dynamic, values-driven culture empowers you to push boundaries, collaborate as one unified team, and make a positive, measurable impact for all Australians.
Benefits
* Exclusively ours - Access to publications and products from across the News Corp family
* Perks & discounts - Exclusive offers across a range of products and services that deliver genuine cost savings and benefits
* Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
* Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
* Financial wellbeing - Support on making the most of your money
* Helping you grow - Access tailored development opportunities, including leadership programs, to cultivate your skills and support your career
* Giving back - Make a difference to our communities through volunteer opportunities and company-organised charity drives
* Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents' rooms
Our Commitment to Diversity, Equity and Inclusion
Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply!
#J-18808-Ljbffr