Wetherill Park, Sydney
Materials Handling / Forklifts / Industrial Equipment
MLA is seeking a commercially driven National Online Sales Manager to lead and grow our web-based retail sales channel for new forklifts across Australia.
This newly created role will focus on converting digital and inbound enquiries into profitable new equipment sales, supporting customers nationwide through a professional, efficient, and consultative online sales process.
About the Role
Reporting to the National Sales Manager, you will own MLA's national online sales performance for new forklifts, working closely with marketing, Branch teams, and OEM partners. This is an inside-sales role with no territory travel, suited to a high-performing sales professional who understands how customers research and purchase capital equipment online.
Key Responsibilities
Manage and convert all website and digital enquiries for new forklift sales nationally
Engage customers via phone, email, and video to understand applications and recommend suitable equipment
Prepare timely, accurate quotations and proposals in line with MLA pricing and margin guidelines
Negotiate and close sales while maximising gross margin and conversion rates
Own and manage the online sales pipeline through CRM
Work with marketing to improve website conversion, online listings, promotions, and lead quality
Provide professional handover of sold units to Branch operations for fulfilment and delivery
Monitor competitor activity, pricing, and market trends
Report on lead volumes, conversion rates, order value, and sales performance
About You
Proven experience in inside sales, online sales, or B2B phone-based sales
Strong commercial acumen with the ability to close deals remotely
Experience selling forklifts, capital equipment, industrial machinery, or automotive equipment highly regarded
Confident using CRM systems and digital sales tools
Results-driven, organised, and comfortable owning national sales targets
Professional communicator with a customer-focused, consultative approach
What MLA Offers
Competitive base salary plus performance-based commission
National role with strong inbound lead flow
Opportunity to shape and grow MLA's online sales strategy
Long-term career progression within a growing national business
Bonus Incentives
Free access to a Mental Health & Wellbeing Program for you and your family
Mitsubishi Group Benefits
Supportive Team Environment
When you join MLA Holdings, you'll be part of one team and not just another number.
We are an equal opportunity employer and take pride in our employees who want to be part of our long-term vision and goals.
To discuss this opportunity in confidence, please contact MLA's National Sales Manager Steve Kent on or apply below for immediate consideration.