About the Role
We are seeking a highly skilled SEO expert to join our team as a Search Analyst. As a key member of our digital marketing team, you will be responsible for providing multichannel analysis and insight to address global search trends towards AI search usage.
This is a collaborative role that requires working closely with our PR, Community, and Social Media teams, as well as developers, business analysts, and product owners. You will be the bridge between traditional SEO and cutting-edge AI strategy.
Your ability to build strong relationships with cross-functional teams will be critical in creating user stories and ensuring SEO work is effectively prioritised within our development sprints. You'll use AI search monitoring tools to derive data-driven insights and guide content efforts across the business.
Key Responsibilities
1. AI Search Strategy & Monitoring: Utilise an AI search monitoring tool to track and analyse how our brand and products are represented in AI-generated search results. Identify opportunities and risks, and develop strategic plans to influence a positive and accurate narrative.
2. Agile SEO Integration: Work within an agile framework, participating in sprint planning and other ceremonies to integrate SEO requirements into the development workflow. Create and manage user stories to define SEO tasks and work with cross-functional teams to get them prioritised.
3. Multichannel Content Strategy: Develop and execute a comprehensive content strategy that aligns with our SEO objectives and informs the work of our PR, Community, and Social Media teams towards influencing AI search answers.
4. Cross-Functional Collaboration: Partner with the PR team to ensure our press releases and media mentions are optimised for AI retrieval. Work with the Community team to encourage positive, brand-aligned user-generated content, and collaborate with the Social Media team to craft content that is highly citable by LLMs.
5. Content Creation & Optimisation: Guide the creation of content that is not only valuable to human audiences but also structured and optimised for AI ingestion. This includes influencing brand messaging, tone of voice, and the use of FAQs and structured data.
Data Analysis & Reporting:
You will regularly report on the performance of our AI search strategies, using data from our monitoring tools, Google Analytics, and other platforms. Provide clear, actionable insights and recommendations to stakeholders.
Thought Leadership:
Stay up-to-date with the latest developments in generative AI, LLMs, and search engine algorithms. Act as an internal subject matter expert, educating the wider business on the implications of AI search.
Requirements
* A minimum of 4 years of experience in SEO, with a strong understanding of fundamental SEO principles.
* Demonstrable experience working within an agile framework, including familiarity with sprint cycles, creating user stories, and sizing work.
* Experience in developing and executing a multichannel content strategy.
* Demonstrable experience working with and influencing PR, Social Media, or Community teams.
* A solid grasp of how generative AI and Large Language Models (LLMs) work, including an understanding of how they source and interpret information.
* Experience with AI search monitoring tools is highly desirable.
* Excellent data analysis and reporting skills, with the ability to translate complex data into clear, strategic recommendations.
* Exceptional communication and stakeholder management skills, with the ability to make a compelling case for SEO work to be prioritised.
* A proactive, adaptable, and innovative mindset.