Job Title: Trade Activation Manager
This is an exceptional opportunity to work in a pivotal role within a leading Australian FMCG company.
You will be responsible for driving the brand presence and sales across major retail channels, leveraging your expertise in retail media and campaign execution.
Key Responsibilities:
* Develop and execute trade marketing strategies aligned with brand plans, including point of sale, catalogues, digital, and retailer media.
* Be the expert in retailer media (e.g., Coles 360, Cartology, Criteo), driving SEM/eComm performance and aligning with marketing campaigns.
* Manage end-to-end execution of in-store and online brand presence, including SEM, website optimization, and POS.
* Collaborate closely with internal teams (Brand, Sales, Creative Studio) and external retail partners to ensure seamless campaign delivery.
* Track campaign performance, analyze insights, and adjust strategies to maximize ROI.
Benefits:
* Competitive salary and generous annual incentive.
* Free products for personal use.
* Flexible hybrid working arrangement.
* $250 towards financial planning after 6 months of service.
* Genuine work-life balance and a supportive, collaborative culture.