The Marketing Lead is a key role within our organization, responsible for driving the development and implementation of marketing strategies that align with market trends and customer requirements.
Key Responsibilities
* Develop comprehensive customer solutions, value propositions, messaging, and materials/tools to support field initiatives.
* Lead efforts to identify unmet clinical customer needs and develop insights to drive commercial go-to-market strategy. Create clear paths for customers to adopt and grow their business.
* Implement the launch of new products and champion strategies to ensure commercial success. Collaborate with Global Product Management, Sales, and customer support organizations to generate revenues and profits and meet strategic objectives with new product launches.
* Develop and support cross-functional execution of marketing initiatives that address all sales funnel levels. Localize and prioritize global initiatives in partnership with field leadership.
* Lead market segment and competitive analysis, incorporating insights into growth initiatives to gain market share.
Sales Collaboration and Support:
* Collaborate with Sales to ensure achievement of sales goals and objectives, and ensure sales teams are properly oriented to promote next-generation instruments.
* Provide training to commercial field teams as needed.
Customer and Market Engagement:
* Ensure consistent branding and messaging across sales assets, social media campaigns, congress messaging, and booth presence.
* Support the execution of tradeshows and global commercial meetings to meet annual commercial objectives.
Performance and Budget Management:
* Develop metrics to analyze segment performance and measure success.
* Manage resources effectively to ensure high return on investment.
Individual Responsibilities:
* Maintain adherence to Quality and Environmental systems at sites.
* Complete related actions in a timely manner.
The ideal candidate will have a Bachelor's degree in business, marketing, or a related field; an MBA or equivalent is preferred. Proven success in product marketing, preferably in a life sciences technology environment, is essential. Strong communication and interpersonal skills are also required, along with a customer-focused mindset and ability to collaborate effectively across teams.