ECcommerce Manager
Rosebery - Sydney
About the Brand
We're a fast-scaling, digital-first fashion and lifestyle brand with a strong aesthetic DNA, a cult following, and a sharp growth trajectory. With a loyal global audience and a team passionate about pushing creative and performance boundaries, we're now expanding our in-house marketing powerhouse.
The Opportunity
This is a high-impact role for a strategic digital marketer who's equally analytical and hands-on. You'll own Meta campaigns, lead conversion rate experiments, and translate creative ideas into measurable growth. You'll be the analytical engine behind performance and the strategist who understands what makes customers click, convert, and return.
What You'll Do
Digital Campaigns & Performance
* Build, test, and scale campaigns across Meta, TikTok, and Google
* Drive blended ROAS, CAC efficiency, and overall media effectiveness
* Collaborate with the design team to ideate and execute scroll-stopping ad content
Customer Engagement & Retention
* Lead automation, segmentation, and lifecycle strategies in Klaviyo
* Design behaviour-driven campaigns that nurture loyal, high-value customers
* Align engagement strategy with brand storytelling and product moments
Conversion Rate Optimisation
* Analyse and enhance site performance across PDPs, navigation, pop-ups, and funnels
* Run data-backed experiments with clear testing frameworks
* Report insights that directly link CRO improvements to revenue
Who You Are
* 3–5 years in ecommerce or digital marketing with strong strategic experience
* Skilled in Klaviyo, segmentation, and analytics
* Strong grasp of ecommerce CRO and UX optimisation
* Confident in analytics tools like GA4, Databox, Polar, or similar
* Sharp creative instincts
* Fast, decisive, and data-driven, executing with precision while communicating clearly
Why You'll Love It Here
You'll have autonomy, creative input, and a dedicated team supporting execution – so you can focus on strategy, testing, and scaling. This is a brand with momentum, vision, and a culture that celebrates results.