WesTrac Cat Canberra, Australian Capital Territory, Australia
Construction Sales Representative – WesTrac Cat
Location: Canberra, ACT, AU
About the Role
As a market leader in equipment solutions for the construction industry, WesTrac is committed to delivering a best‑in‑class customer experience. In this Sales Representative role, you will manage a designated customer portfolio, nurture key stakeholder relationships, and drive growth through exceptional service and customised solutions.
Reporting to the Sales Manager, you will develop and implement tailored strategies that support customers with their equipment requirements, purchases, and value‑added solutions. With a strong focus on capital equipment sales and technology‑driven offerings, you will play a vital role in increasing market share while ensuring an outstanding customer experience aligned with WesTrac's broader sales objectives.
This is a full‑time position based in Canberra, with regular travel to customer sites within your territory and to corporate offices across NSW.
Key Accountabilities
* Develop and execute sales strategies to meet customer requirements and deliver on sales targets
* Negotiation and sales for capital equipment and technology solutions
* Collaborate with internal stakeholders and Caterpillar to deliver exceptional customer outcomes
* Provide regular reports including sales forecasts to allow for effective operational planning
* Proactively identify business development opportunities within relevant markets
* Maintain a work standard in line with Company guidelines
About You
* Strong negotiation, influencing skills, and commercial acumen
* Proven key account management experience with measurable results
* Excellent interpersonal and relationship‑building abilities
* Solid understanding of the environmental, economic, and operational drivers behind customer decisions
* Demonstrated sales capability with a track record of increasing market share and driving conversions
* Knowledge of Caterpillar equipment and heavy mining machinery, including total cost of ownership
* Tertiary business qualifications and/or a mechanical trade background (highly regarded)
* High level of computer literacy
Why WesTrac?
* Competitive remuneration + fully maintained vehicle + commission scheme
* Fitness Passport for the whole family
* Discounted CAT merch
* Generous relocation assistance for eligible candidates
* Income protection with 24/7 coverage
* 12 weeks paid parental leave
* Online Learning Library + access to professional development resources
* Refer a friend program – work alongside your mates and receive up to $3000
* Novated leasing options
* Purchased Leave program
* Opportunities for growth and development
* Employee Wellness Program
* Discounted private health insurance
Apply Now
If you believe you have the skills and experience to succeed in this role, please submit your cover letter and resume for consideration via the link. Successful applicants will be required to complete a satisfactory National Criminal History Check as part of the recruitment process. For further information regarding this role, please contact our Recruitment Team on .
Please note: The Talent Acquisition Team will be on annual leave from Friday 19th December 2025, returning Monday 12th January 2026. During this time, recruitment activities will be paused, and applications will not be reviewed. Any applications submitted during this period will be assessed once the team returns in January.
Seniority level
* Entry level
Employment type
* Full-time
Job function
* Sales and Business Development
Industries
* Machinery Manufacturing
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