Head of Marketing (AI & Performance Growth)
PWF AustraliaFull-Time | Senior Leadership | Performance-Focused Role
PWF is hiring a hands-on, AI-native Head of Marketing to build and scale a modern, performance-driven growth engine.
This is not an agency management role.
We are looking for a builder. Someone who understands AI deeply, runs paid campaigns themselves, and thinks in systems, automation and ROI.
If you've personally built Meta campaigns, created LLM workflows, and used automation to scale marketing performance — this role is for you.
The Opportunity
You will own marketing strategy and execution end-to-end, with a strong focus on:
* AI strategy and implementation
* Digital lead generation
* Marketing automation
* Paid media performance
This is a senior role with direct impact on revenue growth and business direction.
Primary Responsibilities
AI Strategy & Execution (Core Focus)
* Design and implement AI-driven marketing systems
* Build agentic workflows using LLMs
* Apply AI across content, lead qualification and optimisation
* Understand and apply Generative Engine Optimisation (GEO)
* We are looking for genuine AI capability — not surface-level use.
* You must have personally executed campaigns.
* Build and optimise Meta campaigns (essential)
* Own targeting, testing frameworks and creative optimisation
* Scale campaigns based on data and ROI
* Manage forecasting and marketing budgets
* If your experience is primarily managing agencies, this role will not be the right fit.
Social Media & Content
* Create and oversee performance-focused content (video and posts)
* Use AI tools to scale production
* Drive inbound lead generation through organic and paid channels
Marketing Automation
* Build and manage email campaigns and nurture sequences
* Improve lead conversion through systems optimisation
Reporting & Commercial Management
* Performance reporting and analysis
* Budget ownership
* Revenue attribution and ROI tracking
Secondary Responsibilities
* Website updates and optimisation
* Blog and article development
* Graphic design (or direction of creative)
* Brand collateral and internal documentation
About You
* Strong hands-on experience running Meta Ads campaigns
* Advanced understanding of AI and LLM applications in marketing
* Experience building automated workflows
* Commercially driven and ROI-focused
* Data-led decision maker
* Comfortable operating in a lean, fast-moving environment
* Builder mindset — proactive and execution-focused
Why Join PWF?
* Direct impact on company growth
* Autonomy and ownership
* Opportunity to build an AI-first marketing function
* Senior leadership influence
To Apply
Please include:
* Examples of campaigns you have personally run
* Performance metrics achieved (CPL, ROAS, revenue impact)
* Examples of AI or automation workflows you've built
* Only applicants with demonstrated hands-on paid media experience will be considered.
Your application will include the following questions:
* How many years' experience do you have as a marketing manager?
* Which of the following online advertising methods do you have experience with?
* How many years' experience do you have in a marketing role?
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